This past year hasn’t been kind to some of the world’s most recognizable brands.
Indeed, for some retailers 2016 has been disastrous.
These are the companies that struggled, with slumping sales and unappealing sartorial trends.
Here’s to hoping 2017 brings better luck for these brands.
- Kate Taylor
J. Crew announced in November that sales at stores open at least a year dropped 8%, following a decrease of 11% in the same period last year.
Now, the company is attempting to change things up. In November, the retailer axed its popular bridal line. A month earlier, J. Crew launched an athleisure line with New Balance – a collection that Business Insider felt failed to live up to competitors’ standards.
- Mike Kalasnik/Flickr
Sears’ sales continued to plunge in 2016. In the most recent quarter, revenue fell 13% to $5 billion, with losses widening to $748 million from $454 million in the third quarter last year.
The retailer is closing hundreds of stores, with more than 170 Sears and Kmart locations shuttering this year.
And, things are only getting worse – many analysts say 2017 is likely the year that Sears goes bankrupt.
In August, Macy’s revealed plans to close down 100 stores in early 2017 as the retailer looks for a solution to slowing sales and the growth of online competitors.
In November, the retailer reported that net income for the third quarter fell by 87% to $15 million, following a 46% decline over the same period last year. Same-store sales at stores open at least a year fell 3.3%.
“These figures show a company grappling with what looks like terminal decline,” Neil Saunders, CEO of the consulting firm Conlumino, wrote in a note to clients.
- Getty/Andreas Rentz
Huge Boss simply isn’t cool any more.
Being off-trend is seriously impacting sales. In November, the company adjusted its sales prediction for 2016, saying sales could decline up to 3% in the year.
- Mallory Schlossberg/Business Insider
The handbag maker stopped selling merch at more than 250 department stores in 2016 in an effort to regain its premium, luxury status.
However, the move hasn’t paid off yet – in November, when reporting the company’s the most recent quarter, Coach said it had its slowest growth in four quarters.
- Mario Anzuoni /Reuters
A decade after it was founded by then 22-year-old Sophia Amoruso in 2006, Nasty Gal filed for bankruptcy in November.
“Filing for bankruptcy is actually the most responsible decision for the business,” Amoruso said at an event in Sydney, Australia when the news broke, the Independent reported.
The trendy fashion retailer had been through some tumultuous times in recent years. Amoruso stepped down as CEO in 2015. In her absence, the retailer laid off employees and former workers complained of a toxic environment.
It looks like Nasty Gal could get a fresh start in 2017. On Wednesday, British online fast-fashion retailer Boohoo.com announced it was bidding $20 million for Nasty Gal’s brand and customer list.
In December, Lands’ End reported a 14.3% drop in same-store sales in the third quarter, with a 49% drop in apparel sales. That marked the ninth consecutive quarter of declining sales for the company.
To make matters worse, Lands’ End has also been dealing with problems in its executive suite.
In September, Federica Marchionni left her position as CEO. According to the Wall Street Journal, her departure was triggered by employees’ disagreements with Marchionni’s more high-fashion approach to the brand as well as the limited time she spent in the office – just one week every month.
As teens’ interest in the brand waned, Aeropostale filed for Chapter 11 bankruptcy in May.
After declaring bankruptcy, the retailer announced it would close 154 stores in the US and Canada.
“Back in the day, all of the cool kids had trendy brand names plastered across the front (or back) of their clothing. The trend has changed, and style today, perhaps encouraged by social media, embraces individualism and uniqueness,” wrote Nicholas Rossolillo in finance publication The Motley Fool. “Online ordering and heavy discounting have also taken a toll on the industry, especially mall-based retailers. Aeropostale simply hasn’t been able to adapt.”
- REUTERS/Eric Thayer
Kate Spade’s sales have suffered in 2016 as tourists’ visits declined and discounting grew more popular, making it harder to sell items at full-price.
Now, the company is reportedly working with investment banks on a possible sale, the Wall Street Journal reported Wednesday.
The news comes six weeks after New York-based hedge fund Caerus Investors sent a letter to Kate Spade pushing the retailer’s board to consider a sale.
“We have become increasingly frustrated by management’s inability to achieve profit margins comparable to industry peers,” Caerus’ founder, Ward Davis, and managing partner, Brian Agnew, wrote.