- Thomson Reuters
Uber drove Sidecar out of the market, but it’s poaching Sidecar’s talented cofounders in its wake.
In 2011, Sidecar was one of the earliest ride-hailing companies, but faced trouble once Uber and Lyft entered the market with war chests of cash to push prices down.
After four years of fighting against Uber, Sidecar was eventually acquired in December 2015 by General Motors.
A few weeks later, GM then invested in Lyft and launched Maven, its bet on the future when no one owns car.
Now, three months after GM acquired Sidecar and invested in rival Lyft, Khanna is moving to Uber to lead its Vehicle Solutions growth team, which covers projects like Uber’s car-leasing program for drivers.