Abercrombie is under fire for the thin models featured in its advertisements.
The Sunday Times highlighted that the models featured on Abercrombie & Fitch’s website had waist-to-hip ratios of less than .4, which is “considered by nutritionists to be the minimum safe level.”
The report has ignited a strong response on social media.
- Abercrombie & Fitch
People have taken to Facebook to criticize the brand.
“Gotta love stick thin girls that look like their half dead,” one female commenter wrote.
“That girl needs a burger or two. That’s not sexy its not even realistic!!!!!” Another wrote.
“For a company that markets to middle and high schoolers, this isn’t the body image we should be sending,” another woman wrote.
One woman gave the brand some business advice.
“Nobody is that skinny. Use more realistic photos of women and get more business,” she wrote. “Thank you and goodbye.”
“We are reviewing images in our marketing and will take appropriate action as we move through that process,” a spokesperson for Abercrombie & Fitch informed Business Insider.
Abercrombie isn’t the only company under fire.
The Daily Mail pointed out that Oasis received heat for a too-thin mannequin after a shopper posted a tweet showing a mannequin with frightening proportions:
— Rhiannon L Cosslett (@rhiannonlucyc) October 20, 2015
Oasis’s spokesperson stood by its decision, telling The Daily Mail that the “mannequins are not intended to symbolize real people … measuring over 6ft in height and without distinct facial features, our store mannequins are highly stylized to represent an artistic prop and are in no way any attempt to accurately portray true-to-life proportions.”
However, the spokesperson relayed that the company would look into how thin its mannequins were in the future.
“Oasis is committed to understanding the concerns of our customers and understand the recent debates which have unfolded and therefore the business is in the process of reviewing new mannequins styles,” the spokesperson told The Daily Mail.
Popular teen retailer Brandy Melville is also mentioned in the report. Brandy Melville sells clothing that are “one size fits most” – but some customers say only very thin people can fit in the designs.
“I won’t give my opinion about this cause I don’t wanna start drama,” she said.