Allbirds just dropped 8 limited-edition ‘gemstone’ colors of its popular wool sneakers today

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Allbirds/Instagram

  • Allbirds, one of the most popular online shoe companies right now, has released its best-selling sneakers in gemstone colors.
  • Though the startup sells a simple selection of silhouettes and styles, it keeps its loyal customers engaged and draws in new ones with periodic color updates. This limited-edition collection introducing bright and neutral colors alike is no exception to the strategy.
  • You can check out some of the Gemstone colors below, which include a bright pink “Nikau Tourmaline” and soft blue “Kereru Moonstone.
  • New colors often sell out, so if you want a style in your size, you should act quickly.

Ever the expert at generating renewed interest in its already-popular footwear, online shoe startup Allbirds released a new Gemstone Collection of colors today. This set of eight new limited-edition colors includes a bright pink Tourmaline, blue Sapphire, and sandy gray Limestone.

You can find these colors in its signature Wool Runner and across the Tree line of Runners, Loungers, and Skippers. Its most recent launch, the Tree Toppers, a high-top sneaker with sustainable foam soles, also gets the new color treatment. These shoes have drawn acclaim from shoppers and media far and wide for their use of innovative materials (merino wool, eucalyptus, and sugar cane), all-day comfort, and simple yet instantly recognizable look.

While Allbirds’ classic colors like black, white, and charcoal are excellent basics to own, they’ll always be available to purchase. It’s the limited-edition colors that you need to be on the lookout for because they can sell out quickly.

Whether you’ve always wanted to try the sneaker that everyone knows and talks about, or you (like us) already own multiple pairs and need to add to the collection, this new color collection is a great opportunity to do so. There are eight colors in total, though the “Kereru” set of colors is only available for the Wool Runner, while the “Nikau” set of colors is only available for the Tree line of shoes.

Here’s a first look at the colors dropping today.

Shop men’s gemstone colors (Kereru and Nikau) at Allbirds here before they sell out

Shop women’s gemstone colors (Kereru and Nikau) at Allbirds here before they sell out


Wool Runners in Kereru Graphite

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Allbirds

Men’s Wool Runners in Kereru Graphite, $95, available at Allbirds

Women’s Wool Runners in Kereru Graphite, $95, available at Allbirds


Wool Runners in Kereru Moonstone

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Allbirds

Men’s Wool Runners in Kereru Moonstone, $95, available at Allbirds

Women’s Wool Runners in Kereru Moonstone, $95, available at Allbirds


Wool Runners in Kereru Marble (Cream Sole)

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Allbirds

Men’s Wool Runners in Kereru Marble (Cream Sole), $95, available at Allbirds

Women’s Wool Runners in Kereru Marble (Cream Sole), $95, available at Allbirds


Wool Runners in Kereru Marble (Black Sole)

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Allbirds

Men’s Wool Runners in Kereru Marble (Black Sole), $95, available at Allbirds

Women’s Wool Runners in Kereru Marble (Black Sole), $95, available at Allbirds


Tree Runners in Nikau Concrete

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Allbirds

Men’s Tree Runners in Nikau Concrete, $95, available at Allbirds

Women’s Tree Runners in Nikau Concrete, $95, available at Allbirds


Tree Runners in Nikau Sapphire

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Allbirds

Men’s Tree Runners in Nikau Sapphire, $95, available at Allbirds

Women’s Tree Runners in Nikau Sapphire, $95, available at Allbirds


Tree Runners in Nikau Tourmaline

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Allbirds

Men’s Tree Runners in Nikau Tourmaline, $95, available at Allbirds

Women’s Tree Runners in Nikau Tourmaline, $95, available at Allbirds


Tree Runners in Nikau Limestone

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Allbirds

Men’s Tree Runners in Nikau Limestone, $95, available at Allbirds

Women’s Tree Runners in Nikau Limestone, $95, available at Allbirds


Tree Loungers in Nikau Concrete

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Allbirds

Men’s Tree Loungers in Nikau Concrete, $95, available at Allbirds

Women’s Tree Loungers in Nikau Concrete, $95, available at Allbirds


Tree Loungers in Nikau Sapphire

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Allbirds

Men’s Tree Loungers in Nikau Sapphire, $95, available at Allbirds

Women’s Tree Loungers in Nikau Sapphire, $95, available at Allbirds


Tree Toppers in Nikau Limestone

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Allbirds

Men’s Tree Toppers in Nikau Limestone, $115, available at Allbirds

Women’s Tree Toppers in Nikau Limestone, $115, available at Allbirds


Tree Toppers in Nikau Sapphire

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Allbirds

Men’s Tree Toppers in Nikau Sapphire, $115, available at Allbirds

Women’s Tree Toppers in Nikau Sapphire, $115, available at Allbirds


Tree Toppers in Nikau Tourmaline

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Allbirds

Men’s Tree Toppers in Nikau Tourmaline, $115, available at Allbirds

Women’s Tree Toppers in Nikau Tourmaline, $115, available at Allbirds


Tree Skippers in Nikau Concrete

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Allbirds

Men’s Tree Skippers in Nikau Concrete, $95, available at Allbirds

Women’s Tree Skippers in Nikau Concrete, $95, available at Allbirds


Tree Skippers in Nikau Sapphire

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Allbirds

Men’s Tree Skippers in Nikau Sapphire, $95, available at Allbirds

Women’s Tree Skippers in Nikau Sapphire, $95, available at Allbirds