- Amazon is on average 10.4% more expensive than Walmart, a pricing study of 50 identical items found.
- The survey found the largest pricing disparities in home goods – including items like Bounty paper towels and Glad trash bags – where Amazon’s prices were on average 34% higher than Walmart’s.
Walmart is beating Amazon on prices, according to a recent study.
Amazon’s prices were on average 10.4% higher than Walmart’s, based on a shopping cart of 50 popular products, the survey by LendEDU found.
The survey found the largest pricing disparities in home-goods items – including Bounty paper towels, Glad trash bags, and Dixie paper plates – where Walmart’s prices were on average 34% lower than Amazon’s.
The retailers’ prices were most competitive for technology and entertainment products, such as Nest thermostats and Beats headphones; Amazon was about 4% more expensive than Walmart in this category.
Amazon disputed the findings.
“The study issued by LendEDU is flawed and misleading, and based on incomplete data,” a company spokeswoman said. “Amazon’s prices are as low or lower than any other retailer and we work hard for customers to ensure that’s true every day. In addition to low prices, we offer a vast selection of more than 100 million items that are eligible for free shipping to all customers, every day.”
Home goods: Amazon was 34% more expensive than Walmart for items like paper towels and toothpaste.
Kitchen items and appliances: Walmart was 20% cheaper than Amazon for products like toasters and vacuum cleaners.
Miscellaneous items: Amazon was 16% more expensive than Walmart in this category of common products under $100, like batteries and tape.
Technology and entertainment: Amazon was 4% more expensive than Walmart for products like headphones and TVs.
Food and beverage: This is the single category where Amazon won on price — it was 22% cheaper than Walmart for items like peanut butter and cereal.