Amazon has released a limited edition red version of its Amazon Echo smart speaker as part of an effort to support HIV/AIDs charity (RED).
The Seattle-headquartered company has pledged to give $10 to (RED) every time someone buys one of its red Echo devices, which retail at $99 in the US. The money will go toward (RED)’s work fighting AIDS through the Global Fund.
(PRODUCT)RED is a licensed brand owned by (RED) that companies can use to help raise awareness and money about HIV/Aids in eight African countries.
Amazon isn’t the first tech giant to launch a (PRODUCT)RED device. Apple has launched a (PRODUCT)RED iPhone, Apple Watch, headphones, and cases. The company claims on its website that it has raised over $130 million (£98 million) through the sale of its (RED) products. Gap, Converse, and Starbucks have also launched their own products to support the charity.
The (PRODUCT) RED Amazon Echo is not yet available in the UK.