- IMDB, which is owned by Amazon, is reportedly readying its very own streaming service that will offer old TV shows and movies.
- It will be available for Fire TV users and will be free, supported by ads, according to the report.
- The move signals Amazon’s intentions to get a piece of the $70 billion TV ad market.
If you’re one of those people who can’t have enough streaming services, you’re in luck. IMDB – the Internet Movie Database – is expected to announce its very own streaming service, according to CNBC. The announcement is expected to be made sometime this week.
IMDB, founded in 1990 as a fan-operated website, was purchased by Amazon in 1998 and has grown into a valuable resource for people in the entertainment industry, from actors to publicists to journalists. But it’s probably best known as the website where you can easily look up film and TV credits, or check on what your favorite actor or direct is filming next.
The new streaming service, which will reportedly offer TV shows and movies, will be a free, ad-supported video service available on Amazon’s Fire TV, which has about 48 million users. CNBC says it will be similar to The Roku Channel or the early days of Hulu, when users could watch episodes of TV with ads without a subscription. The new service will also be available to Amazon Prime subscribers, according to the report.
The Information first reported Amazon’s efforts to build an IMDB streaming service in early August. IMDB was not immediately available to comment on the latest report.
Amazon, which is already competing in the streaming space with its Prime Video service, is reportedly in talks with networks to obtain the rights to stream older TV shows and movies on IMDB’s upcoming service.
Amazon Prime’s biggest competitors in streaming right now are Netflix and Hulu, the latter of which offers both ad-supported and ad-free subscriptions. By launching a new, ad-supported streaming service from IMDB, Amazon is signaling that it’s interested in more than just growing its Amazon Prime subscription service: It’s also interested in getting a piece of the $70 billion TV advertising market.