Since snagging an early lead in the smart speaker market with the Echo product lineup, Amazon has maintained its dominance through the second quarter of this year – but it has less breathing room than ever.
As this chart from Statista shows, Amazon is credited with shipping 41% of the 11.7 million smart speakers distributed worldwide this past quarter, with Google coming in second with 27.6% of shipments. Apple came nowhere close to either of its rivals, with the Cupertino-based giant only shipping off 5.9%.
The big takeaway: Amazon’s competitors are slowly, but surely, gaining traction in the smart speaker race. The company no longer has as big of a lead as it did in Q2 of last year.
- Shayanne Gal/Business Insider