- A recent survey of 3,000 kids found that being a YouTube star was a more sought-after profession than being an astronaut among kids in the US and the United Kingdom.
- Children ages 8 to 12 in the US, the UK, and China were recently polled in honor of the 50th anniversary of the Apollo 11 mission, which resulted in the first person to walk on the moon.
- Kids in the US and the UK were three times as likely to want to be YouTubers or vloggers as astronauts, while kids in China were more likely to want to be astronauts.
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Neil Armstrong became a role model in the eyes of kids everywhere 50 years ago when he became the first person to walk on the moon on July 20, 1969.
Kids in a recent survey, however, were much more likely to aspire to be the next YouTube star rather than the next person in space. The survey, conducted by Harris Poll on behalf of Lego, found that children in the US and the United Kingdom were three times as likely to want to be YouTubers or vloggers as astronauts when they grow up.
The survey asked 3,000 kids ages 8 to 12 to choose from five professions to answer which they wanted to be when they grew up: astronaut, musician, professional athlete, teacher, or vlogger/YouTuber. Though the top choice among kids in the US and the UK was vlogger/YouTuber, 56% of kids in China said they wanted to be an astronaut.
- harris poll
The nonprobability online survey was conducted in honor of the 50th anniversary of the first manned moon landing. The poll surveyed 3,000 kids, ages 8 to 12, divided evenly among the US, the UK, and China.
Though the survey’s results cannot necessarily be applied to all kids, the results reflect a trend seen among Generation Z. As evident at this year’s VidCon, a three-day conference about online video, an estimated 75,000 teens and their parents showed up to hear from their favorite YouTubers.
“Every time I go to schools, the most said thing from 90% of kids is, ‘I want to be a YouTuber,'” the YouTuber DeStorm Power told Business Insider. “They want to be social-media stars.”