Earlier this week, Apple launched a new Twitter account that hints at what could be one of the most exciting features of the refreshed Apple TV set-top box that’s expected to launch at its big event on Wednesday.
Tap. Tap. Hello, world. pic.twitter.com/zp9yT0PLpF
— App Store Games (@AppStoreGames) September 3, 2015
With the bio “Embrace the future of gaming,” the account’s emergence less than a week before the Apple TV launch feels like more than mere coincidence.
It’s long been rumored that Apple is going to release a TV-specific version of the App Store with its refreshed hardware. Right now, it’s possible to play games on the Apple TV, but it requires mirroring them from your iPhone or iPad onto the big screen, which can result in an experience that’s laggy or otherwise un-optimized.
A dedicated TV App Store would allow game developers to tailor their apps specifically to the new device. Tech Insider reporter Alex Heath called the possibility of an influx of third-party gaming apps built to work perfectly with the Apple TV the “most exciting part” of the upcoming launch.
The timely launch of Apple’s new Twitter account certainly indicates that the company might see the “future of gaming” as taking place in your living room.