Apple hid a secret message in its big iPhone 11 event video

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Apple/YouTube

  • Apple announced the new iPhone 11 on Tuesday at its annual event at Steve Jobs Theater in Cupertino.
  • Apple published a recap video of the event on YouTube later on Tuesday, and it contains a hidden Easter egg message.
  • An error screen appears for a split second during the video, reading: “This is just a thought. But it might be nice to have some sort of Easter egg message in here for the hard core Apple fans that will stop the video.”
  • And then it has a cute, secret message in binary code.
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Apple recapped its 2019 event announcing the iPhone 11 in a YouTube video on Tuesday, and the company snuck a secret message into the video for eagle-eyed fans.

Redditor Gcarsk uncovered the Easter egg in a post on Wednesday. According to Cult of Mac, running the message through a binary-to-ascii converter reveals the content of the message.

Read on the see what the secret message is:


Apple released a recap video of its 2019 keynote announcing the iPhone 11.

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Apple/YouTube

In it, there was an Easter egg — a hidden message — for Apple fans to find.

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Apple/YouTube

In the portion of the recap about the new iPad, Apple says the iPad is two-times faster than the best-selling PC.

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Apple/YouTube

And then the Easter egg flashes ever-so briefly — it’s an error screen with error code “09102019,” representing the date of the Apple event, September 10, 2019.

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Apple/YouTube

The screen reads: “This is just a thought. But it might be nice to have some sort of Easter egg message in here for the hard core Apple fans that will stop the video”

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Apple/YouTube

Cult of Mac points out that it looks like the Microsoft Blue Screen of Death.


But that’s not all. If you translate the binary code below the message using a binary-to-ascii converter, the resulting text reads: “So you took the time to translate this? We love you.”

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Apple/YouTube

Watch the full video here:

The secret message can be found at the 1:23 mark.