How to justify buying the $999 iPhone X, in one chart

source
YouTube/MKBHD

    The average smartphone owner in the US keeps their phone for 22.7 months, or 690 days. On a daily basis, an iPhone is cheaper than a cup of coffee, but more expensive than other items you use every day, like your mattress.

Compared to your daily cup of coffee, getting the new iPhone X might seem like a big investment.

Buying a cappuccino at Starbucks, for example, will run you about $3. That seems like nothing compared to the $699 starting price for the iPhone 8, or the iPhone X’s $999 price tag.

Unless, that is, you break the cost of your iPhone down by day.

In the US, the average smartphone owner keeps their phone for 22.7 months – about 690 days – before upgrading.

That makes the cost of the iPhone 8 a little more than $1 a day, after factoring in sales tax. Even if you upgrade every year using Apple’s iPhone upgrade program, the daily cost is only a few cents more.

And considering the typical cellphone user touches his or her phone 2,617 a day, the value you get for your phone almost certainly exceeds that of your cup of coffee.

Other services you may use regularly, like your gym membership or streaming services, work out to less than a dollar per day. The mattress you sleep on may cost less than two quarters each night.

Puts that daily cup of coffee in perspective, doesn’t it?

Check out the chart below to see how much the iPhone X, iPhone 8, and iPhone SE cost on a daily basis, compared to other common expenses.

iphone X and 8 price comparison chart

source
Mike Nudelman/Business Insider