- American teenagers prefer Apple’s iPhone to Android phones.
- 82% of American teenagers currently own an iPhone, the highest percentage ever in the history of a Piper Jaffray study about teens.
American teenagers continue to deeply prefer Apple’s iPhone to phones running Android.
82% of teens of teens currently own an iPhone, according to Piper Jaffray’s “Teens Survey,” which questions thousands of kids across 40 states with an average age of 16.
That’s up from 78% in last fall, and it’s the highest percentage of teen iPhone ownership Piper’s seen in its survey.
iPhone ownership among teens could go even higher – 84% of teens say their next phone will be an iPhone.
The enduring popularity of the iPhone in America’s high schools may also be leading to a boom in Apple Watch interest. 20% of teens plan to buy an Apple Watch in the next 6 months, and Apple is the 2nd-most desired brand among upper-income teens, behind only Rolex, according to the survey.
Piper’s analysts thinks this sets Apple up well for the fall, when it is expected to release three new iPhones, including one low-cost version with facial recognition and an end-to-end screen, features which currently cost $1,000 or more.
- Piper Jaffray