Take a tour of Apple’s $14 million new underground theater dedicated to Steve Jobs

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Behold the brand new Steve Jobs Theater.
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New iPhones weren’t the only products that journalists gathered to watch Apple unveil 0n Tuesday, September 12.

The occasion also marked the grand unveiling of the $14 million Steve Jobs Theater on Apple’s brand new campus in Cupertino, California, where the company plans to hold its highly anticipated media events for years to come.

Now that people have finally been allowed inside the theater, we know what it looks like. Take a tour:


The Steve Jobs Theater sits adjacent to Apple’s brand new spaceship campus, dubbed Apple Park, in Cupertino, California. Apple expects to start moving employees into the new campus by the end of the year.

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The Steve Jobs Theater is intended to be the place where members of the press gather to watch Apple unveil new products. It cost $14 million to build.

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Apple took the wraps off the new theater on September 12 for its grand unveiling of the iPhone 8 and iPhone X.

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The theater itself is entirely underground. To enter, you descend from a glass circle surrounded by trees.

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Here’s a closer look at the above ground lobby area:

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Like Apple’s new campus, the entrance to the theater is encased in giant panes of circular glass.

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The theater is intended to be a tribute to the late Steve Jobs. “It’s on a hill, at one of the highest points on this land,” Apple CEO Tim Cook told Wired earlier this year. “It felt like him.”

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Source: Wired


Apple intends to hold its major product events at the theater for the foreseeable future. In the past, the company has rented space at larger venues in the Bay Area.

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The theater is more intimate than the larger auditoriums Apple has used in the past, and seats roughly 1,000 people.

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Here’s the staircase that people must descend to enter the theater:

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Here’s what the inside of the theater looks like:

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Business Insider

To kick off the first event in the theater on September 12, Apple CEO Tim Cook gave a touching tribute to the legacy of Jobs. “It’s taken some time, but we can now reflect on him with joy, instead of sadness,” Cook said. “Steve’s vision lives on at Apple Park and everywhere at Apple. Today and always, we honor him.”

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