Apple unveiled its revamped Apple TV on Wednesday, and it came with a greater focus on gaming. But this gaming didn’t seem as radical as it seemed – familiar.
That’s because Apple TV’s new gaming functionality seems to take square aim at the embattled Nintendo Wii franchise.
One of the games Apple debuted, an exclusive from “Rock Band” creator Harmonix, feels like a mix of “Rock Band” and “Wii Sports” – with cutesy monsters thrown in. As the demonstrator swung the new Apple TV remote back and forth, it was hard not to imagine that he was repeatedly smacking the head of Nintendo.
With its new focus on gaming, Apple is clearly taking aim at the market of casual and family gamers that were so drawn to the Nintendo Wii when it was first introduced. The Wii U has been a commercial failure, and hasn’t captured the public’s imagination. But if Nintendo was thinking about returning more to the flavor of the original Wii with a next-generation console, Apple TV is now a consideration.