- Apple TV/YouTube
- Apple’s next major launch is a new streaming-TV service named Apple TV Plus.
- The service is expected to light up in November, according to a Bloomberg report, alongside new shows produced by Apple.
- One of the first such shows – a drama about a morning news show starring Jennifer Aniston, Steve Carell, and Reese Witherspoon – reportedly cost Apple more per episode than HBO paid for “Game of Thrones.”
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Apple’s next major new product doesn’t come with a gaggle of high-resolution cameras or a laser etching of your name. Instead, it comes with a monthly subscription price and a new drama series about a morning news show in turmoil.
Bloomberg’s sources said Apple was thinking about charging somewhere in the $10-a-month range, though it sounds as if a free trial of some type may be in the works. Apple has yet to officially announce any of those details.
Moreover, Apple appears to be making massive investments in its coming service: The Financial Times on Monday said that the company had committed $6 billion for original content and that one of its first shows, “The Morning Show,” cost more per episode than HBO’s expensive blockbuster “Game of Thrones.”
- YouTube/Apple TV
The $6 billion number, however, appears to have been disputed – the NBC News reporter Dylan Byers said on Tuesday that sources had told him Apple had committed “significantly less than that.”
Apple representatives didn’t respond to Business Insider’s request for comment as of publishing.
But, as Byers pointed out, the number is “beside the point.” Apple has a massive war chest of money to spend on programming – that much was demonstrated back in March when the service was first revealed.
Apple TV Plus is set to feature new productions from Steven Spielberg and Oprah Winfrey, and “The Morning Show” stars a trio of megastars: Reese Witherspoon, Steve Carell, and Jennifer Aniston. It’s the latest major paid service from Apple – alongside Apple Music, Apple News Plus, and iCloud – as the company pushes into new forms of revenue amid a decline in iPhone sales, which have in recent years made most of its profits.