SINGAPORE – Media OutReach – 27 August 2018 – Joining Bata’s family of technologies is the latest B-Flex shoe line, an extraordinary combination of technology, design and comfort. A huge leap forward for the brown shoe industry, the B-Flex is the company’s new advanced technology developed in the innovative studio of Alberto Del Biondi, combining the benefits of all kinds of footwear in one. Elegance and durability, flexibility and stability, beauty and resistance – now you can have it all in a pair of shoes — Bata B-Flex. All In Two.
The introduction of B-Flex comes at a pivotal high in Bata’s century long heritage, as the company gradually modernizes its range, joining the existing lines of Bata Comfit, Bata Flexible, Bata Light and Bata Insolia. Forming the new generation of seamless shoes based on high tech materials that can be implemented in any type of shoes from sneakers to high heels, the B-Flex shoes are stable, yet flexible, comfortable and resistant with a clean and modern urban design.
B-Flex presents innovative features both in terms of design and materials, as well as integrated technology that gives you well-being without sacrificing style. Featuring flexible technology that are ideal for wearing all day long, each pair from the B-Flex line has a special insole that absorbs shock, an anti-slip rubber sole at the base, and are scratch proof and water resistant, while still being breathable.
Jana Barbati Chadová, Head of Global Marketing at Bata explains, “The main benefit of B-Flex is how the shoes connect two apparent opposites. Apart from its modern design, the shoes offer controlled flexibility, high performance and comfort. Our aim is to meet the needs of the modern customer by offering him sexy and comfortable shoes that can be worn every day and for any occasion.”
Thomas Archer Bata, Chief Marketing Officer said, “Our mission is to make Bata a credible player when it comes to technology, great design and exceptional product features. For us, it is essential to continuously search for innovations and new opportunities. Using high tech materials and advanced technologies is definitely the way forwards. It allows us to find new solutions when it comes not only to functionality, performance and comfort, but also to sustainability.”
B-Flex technology was created in the innovative studio of renowned Alberto Del Biondi in Padova, Italy. Marcos Cánovas, Global Brand Manager Bata explains, “Alberto Del Biondi is the leading Design and Product Creation Company in the Shoe and Accessories Industry with a long-time experience in tech development. In cooperation with this studio we created a revolutionary tech collection that will push Bata in a new direction and reach new consumers.”
B-Flex can be easily recognized by a big, orange “X” in the logo as well as on the shoe’s outsole. This symbol will be also placed in stores, to navigate customers to shelves with B-flex shoes. The B-Flex line is now available in stores island wide.
For more information, visit https://www.bata.com.sg/.
For high-res images, access https://www.dropbox.com/sh/65pc5idlnbrm2n2/AAC1Fg38IsBXlL4r8EBwBA0Ja?dl=0.
Launched in 1894, Bata provides versatile quality footwear and accessories which are accessible for all. Having dressed your feet with elegance and class throughout the years, the family-owned business has been at the forefront of innovation in the design and production of new styles. The Czech brand currently has more than 5,200 stores globally in over 70 countries. In April 2017, Bata announced a modernized global brand direction with its new manifesto “Me & Comfortable With It”, which focuses on empowering people to be beautiful and comfortable, no matter who they are, and what their style is. With this new strategy, the company now caters to the needs of today’s consumers who are sophisticated and increasingly interested in the latest fashion trends. #batasg