The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.
- Boll & Branch/Business Insider
- There’s nothing quite like a soft, fluffy towel. You’ll look forward to drying off with our top pick, the Fieldcrest Spa Towel. This soft, super-absorbent towel is also a great bargain.
You step out of the shower, and happily reach for your favorite scratchy, thin, unabsorbent, and too-small bath towel: NOT. No one wants to end their clean routine on an unhappy note like that. It’s a pleasure to dry off with a thick, thirsty, soft, and big-enough-to-cover-everywhere-that-counts bath towel.
That’s why we’ve hunted down the best bath towels for your drying pleasure. Whether you like them overly large, made of organic cotton, in a waffle-weave, or just thick, soft, and luxurious; we’ve got your new favorite bath towel in our guide.
Here are the best towels you can buy:
- Best towel overall: Fieldcrest Spa Towel
- Best big towel: Utopia Bath Sheet
- Best lightweight towel: Crane & Canopy Fouta Towel
- Best waffle weave towel: Waffle Towel from Parachute
- Best organic cotton towel: Organic Bath Towel from Boll & Branch
- Best colorful towels: Wamsutta’s Hygro Duet Bath Towels
- Best textured towel with a fun pattern: West Elm’s Dashed Lines Sculpted Towels
Updated on 02/13/2019 by Malarie Gokey: Added the West Elm towels after testing. Updated prices.
Read on in the slides below to learn why you’ll love our picks.
The best towel overall
Why you’ll love it: So soft, absorbent, and wallet-friendly, the Fieldcrest Spa Towel makes stepping out of the shower a pleasure.
If you’re looking for a 100% cotton towel that absorbs water without feeling heavy or “soaked” against your skin, has a plush texture, comes in lots of great colors, and holds up well after years of use, you’ve met your match with the Fieldcrest Spa Towel. You get all of that quality at a budget price.
You’ll find three sizes of towel available at Target: bath sheet (measures 65 x 33 inches), bath towel (measures 56 x 30 inches), and hand towel (30 x 16 inches). All sizes are available in a choice of 11 lovely neutral shades, including a deep brown, cream, mint green, and several soft blue shades.
The Fieldcrest towel is a Target exclusive. A similar towel from Fieldcrest (that’s currently out of stock) is The Wirecutter’s number-one pick for the bath towel category. In fact, it’s been the review team’s top choice for two years in a row. They love its durability, medium-plush thickness, and the way it absorbs water thoroughly yet dries out quickly. The Spa towel we recommend is similar.
Target buyers seem to agree: The Fieldcrest towel has 24 reviews and a nearly five-star rating. Happy buyers rave about the towel’s luxurious feel, plushness, and excellent absorbing capabilities. With so many reviews, however, there are bound to be some negatives. A few buyers complained that the towel didn’t absorb water as well as they’d hoped.
Pros: Great price, nice selection of colors, plush and soft, 100% cotton terrycloth
Cons: A few complaints of reduced quality and fading
The best towel that’s sheet sized
- Utopia Towels
Why you’ll love it: If you like ’em large, you’ll love the soft and absorbent Utopia Bath Sheet, which measures 35 x 70 inches.
If you like wrapping your bath towel around your entire body, you’ll be able to do so and have towel to spare with the Utopia Bath Sheet. This towel is huge at 35 inches wide by 70 inches long.
But the huge size isn’t the only great thing about it. It’s also made from 100% ring spun cotton for super-softness along with excellent durability. The hems are double-stitched, so they won’t unravel or fray, even after many trips through the wash.
A lot of Amazon shoppers are clearly happy when they step out of the bath and into this towel. The Utopia Bath Sheet has more than 3,100 reviews and an average of 4.3 stars.
While some buyers do comment that the towels are not as thick as they expected, most echo the comment of shopper L.Hale, who wrote: “These towels are HUGE! And so fluffy! They shed in the dryer a good bit the first 5 or 6 times you dry them, but after that, they tend to slack off. I bought one just to see how I liked them, then ended up buying 5 more!”
There are plenty of colors to choose from, including pure black, plum, and dark brown, so you can add comfort and style to your bathroom.
Pros: Huge size, good quality, soft cotton
Cons: Not super-thick
The best lightweight towel
- Crane & Canopy
Why you’ll love it: Crane & Canopy’s Fouta Towel is lightweight, highly absorbent, dries quickly, and feels wonderful on your skin.
During those hot, humid months when nothing seems to dry, having a lightweight towel is a must. We tried Crane & Canopy’s Yellow Striper Fouta Towel during the stickest summer months, and we loved it.
Not only does the 100% Turkish cotton towel dry quickly, it also feels lightweight and soft on your skin. The light terry cloth interior is highly absorbent and picks up any water or moisture so you dry off quickly. You can machine wash these towels on the gentle cycle, but you should avoid using liquid fabric softner.
On the ends of the towel, there’s a cute light fringe that adds some flair to the towel’s design. You can get the Fouta towel in a variety of colors, including coral, yellow, and blue. Crane & Canopy has striped and polka dotted patterns for you to choose from, too.
You can get the Fouta towel in a variety of sizes, including washcloth, hand towel, bath towel, and bath sheet. We found the bath towel to be just the right size, but if you like larger towels, the bath sheet is the one for you. Crane & Canopy also sells sets so your entire bathroom can match.
The only real downside to these towels is the price tag of $22 for a bath towel and $34 for a bath sheet. Also, if you want a plush, fluffy towel, these lightweight Turkish cotton ones aren’t it, but Crane & Canopy has fluffy towels that are also great. – Malarie Gokey
Pros: Absorbent, dries quickly, lightweight, soft, 100% Turkish cotton, cute colors and patterns
The best waffle-weave towel
Why you’ll love it: Light but super-absorbent, the Waffle Towel from Parachute soaks up every drop of water and feels great against your skin.
Waffle weave towels tend to be lightweight, so this Parachute towel isn’t the choice if you like very thick, plush towels, but it absorbs better than a flat weave and dries quickly, so you’re less likely to find funky smelling, mildewed towels waiting for you after your shower. If you prefer this blanket-like weave, you can’t go wrong with Parachute’s Waffle Towels.
Made of 100% long-staple Turkish cotton, the Parachute towels are oh-so-soft but don’t feel as heavy as a solid weave towel. They have sturdy self-hems, so they won’t come unraveled or fray, even after lots of use. Plus, the waffled fabric looks clean and contemporary, adding a nice touch of style to your bathroom.
Pros: Dry quickly, soft, quality construction
Cons: Expensive, only available in two colors
The best organic cotton towel
- Boll & Branch
Why you’ll love it: If you’re looking for towels made from organic cotton, look no further than the soft, luxurious Organic Bath Towel from Boll & Branch.
Want a towel that feels as pampering as a day at the spa? Love to wrap yourself in the thickest, most absorbent, softest cotton? And prefer all of the above in organic form? Well then, check out Boll & Branch’s Organic Bath Towel, because you’re going to love it.
Made from 100% GOTS-certified organic cotton, and dyed with non-toxic, eco-friendly dyes, the Boll & Branch towels are also Fair Trade Certified. These towels are as luxurious, soft, and plush as you could hope for, and they are very absorbent.
These are Good Housekeeping’s pick for best organic cotton towels. The reviewer says, “Though it’s pricey, this towel was the top performer among the organic cotton options.” The writer comments that the heavy cotton does take a while to dry, but the towel is soft, durable, absorbent, and holds up well in the wash.
At 58 x 30 inches, these towels are quite large and are available in white, natural, and stone gray.
Pros: Organic cotton is super soft and thick
The best towel for a wide choice of colors
Why you’ll love it: Anyone who prefers bright, colorful towels will appreciate the pretty, plush Wamsutta Hygro Duet Bath Towel Collection.
Sometimes, you crave a little more color in your towel selection than white or sedate neutrals. You’re looking for a pop of color to light up your bathroom and make your morning a little cheerier. The Wamsutta Hygro Duet Bath Towels are perfect for those of you who love colorful towels.
With 28 colors to choose from, you might not be able to settle on just one. Or let each family member pick a towel color – That way, no one can pass the blame for that crumpled, wet towel that was left on the bathroom floor.
But a great selection of colors isn’t all the Wamsutta Hygro Duet Bath Towels have to offer. These 100% cotton towels are dual-sided. One side is looped for softness, while the other side is 2-ply terry for absorbency. Put it all together, and you have a towel that feels great and dries you off quickly and effectively. Plus, it gets softer with every wash.
The bath towel measures 30 x 54 inches. The hand towel is 16 x 28 inches.
Pros: Huge color selection, soft and absorbent, great price
Cons: A few customers said the towels didn’t hold up well in the wash
The best textured towels with a fun pattern
- West Elm
Why you’ll love it: West Elm’s Dashed Lines Sculpted Towels come in classic colors with a quirky pattern that also adds great texture for drying off quickly.
West Elm’s new bath collection is all made from organic Turkish cotton that’s soft and super absorbent, and its Dashed Lines towels are among the best ones in the collection.
The raised dashes are more than just a fun pattern – they also provide a great texture that feels lovely on your skin and helps you dry off quickly. You can get these towels in classic colors like a deep golden yellow, light gray, pink blush, and white.
The golden yellow towels make the biggest visual statement, while the other color choices are more subtle and muted. Whichever color you choose, these towels will look unique and quirky in your bathroom.
West Elm uses 100% organic Oeko-Tek certified cotton in its towels, so they’re extra soft and absorbent. The bath towels measure 28 by 54 inches, and they sit right in the middle in terms of weight, coming in at 500 grams, so they’re neither too heavy nor too light.
I was impressed by how well the towel dried my skin off post-shower and I liked how quickly it dried afterward. Many heavier towels don’t dry fast enough for my liking and end up smelling a bit musty after a few showers. That wasn’t the case with West Elm’s towels.
The only real downside here is the $24 price tag, but for organic cotton towels with great texture and fast drying abilities, it’s worth paying the extra money. Additionally, West Elm frequently discounts its items, so you may be able to get a deal on these towels if you keep an eye out. – Malarie Gokey
Pros: Organic cotton, absorbent, soft, stylish, nice texture, 500-gram weight
Cons: A bit expensive