BI Intelligence Exclusive Data


BI Intelligence’s exclusive data is collected every two weeks through online surveys of Business Insiders’ proprietary panel. Panelists have been selected for attributes that are helpful in understanding the impact digital is having in the industries we cover.

About the panel

Panelist profiles vary significantly from person to person which allows us great flexibility in finding the right group to survey in order to answer the most pressing questions in digital. We can’t highlight every group here, but here are two of the largest groups in the panel:

    Enterprise decision makers: This group is made up of business leaders who make strategic decisions within their organizations. We use this group to gain a picture of where different industries are headed and how new technology is impacting their businesses. Millennials: Our millennial panelists were born between 1982-1998. These panelists are the first digital native generation and their preferences and behaviors are key to understanding the future of digital.

To learn more about our proprietary data please contact Vice President of Enterprise Dana Herstein at

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