Business Insider Prime – Frequently Asked Questions

I want an overview of Business Insider PRIME and its benefits…

I want more details about a Business Insider PRIME membership…

I’m having trouble signing up…

I’m having trouble logging in…

I need to update my account information…

I want to cancel my membership and unsubscribe…

Overview & Reader Benefits

What are the different ways I can access Business Insider?

On businessinsider.com there are two ways you can access our content:

  • Limited Access Readers: Readers who have ad blockers turned off but are not logged into Business Insider PRIME are considered limited access readers. These readers can enjoy a limited amount our free content.
  • Business Insider PRIME: Readers who have subscribed and logged into Business Insider PRIME have unlimited access to everything businessinsider.com has to offer – including our most exclusive reporting.

What do I get with Business Insider PRIME membership?

With Business Insider PRIME you get:

  • Exclusive stories only available to our Business Insider PRIME subscribers, easily identified via the light-blue BI PRIME tag next to them
  • Special BI PRIME newsletters delivered to your inbox every day Tuesday through Saturday
  • Alerts on your computer or mobile phone each time a new BI PRIME article is published
  • Unlimited access to businessinsider.com articles, videos & photo galleries

How will I know when new BI PRIME-exclusive content is published?

For alerts for the latest BI PRIME articles, sign up on ourPRIME subscription page. Click the blue “allow” button to opt in, grant permission to your web browser, and you’ll be set for the latest and greatest subscriber-exclusive content.image (14)

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BI Prime

An archive of all past BI PRIME articles are availablehere.

Is Business Insider PRIME different from BI Intelligence?

Yes, they are two separate subscriptions. BI Intelligence is Business Insider’s premium research service for business professionals who want to gain expansive insight for their companies and careers. The service consists of newsletters, in-depth research reports, and an online research center. The research team specializes in key areas of business disruption such as payments, fintech, e-commerce, apps & platforms, digital media, and the Internet of Things.

I use an ad blocker. Why do you ask me to turn off my ad blocker or subscribe to Business Insider PRIME?

businessinsider.com is an ad-supported site. This means that we depend on revenue from ads displayed on our site to pay our writers. Without ad revenue or subscription revenue from Business Insider PRIME, we would be not be able to provide the daily content our readers love.

If you need information about how to turn off your ad blocker on businessinsider.com, check out our article on turning off ad blockers.

Subscription Details

How much does Business Insider PRIME cost?

New subscribers can gain access for just $1 for their first 30 days of access. After that, they are asked to pay $9.95/month. In addition, we offer a $99 annual subscription and a $179 two year subscription.

Will my subscription auto-renew?

Yes, to assure your uninterrupted access to our content, your account will be auto-renewed monthly. In the event that renewal pricing changes you will be notified of the change at least 10 days in advance.

What is your cancellation policy?

You may cancel your subscription at any time by:

  1. Visiting your subscriber dashboard
  2. Entering your Business Insider PRIME email and password
  3. Clicking on your Business Insider PRIME account
  4. Clicking ‘Subscription’
  5. Clicking ‘Cancel my subscription’
  6. Confirming that you want to cancel by clicking ‘Yes’

If during this process you experience technical issues or have additional questions, please email us at bi-prime@businessinsider.com. Please note our hours are 9 a.m. to 5 p.m. ET Monday through Friday.

Do you have any corporate or educational offers?

Please reach out to us via bi-prime@businessinsider.com for information on group offers.

Signing Up

How do I sign up for Business Insider PRIME?

You can join Business Insider PRIME by going to our subscription page and selecting one of the three subscription options.

What should I do if I can’t sign up because the system tells me I already have an account?

Because Business Insider PRIME is powered by Tinypass, you may already have created a Tinypass account on another website in the past. Alternatively, you may have started a Business Insider PRIME account in the past but did not complete your transaction. If you don’t remember your password, click ‘I forgot my password’ and proceed to reset your password. After that, attempt to subscribe again.

What should I do if I’m receiving an error message or can’t complete my transaction due to technical issues?

Please email us directly at bi-prime@businessinsider.com and we will be happy to help you. Please note our hours are 9 a.m. to 5 p.m. ET Monday through Friday.

I successfully subscribed and received my confirmation email. What should I do now?

Congratulations on becoming a member! We recommend that you keep your confirmation email as it may contain information that may be important to you in the future.

Logging In

How do I log in to Business Insider PRIME?

If you are prompted by a message on our website and told Business Insider PRIME membership is required, please click the login link at the bottom of the message. You can also find the login link by hovering over ‘Sign in’ at the top right of the Business Insider PRIME page and clicking ‘Log In’.

What should I do if I’m having problems resetting my password?

If you’ve attempted to reset your password and didn’t receive a password reset email, please check your deleted items and junk email to make sure the email was not filtered as spam. If you still have problems, please email us directly at bi-prime@businessinsider.com and we will be happy to help you. Please note our hours are 9 a.m. to 5 p.m. ET Monday through Friday.

Account Updating

How do I update my credit card on file ?

You may add a new credit card by:

  1. Visiting your subscriber dashboard
  2. Entering your Business Insider PRIME username and password
  3. Clicking on your Business Insider PRIME account
  4. Clicking ‘Subscription’
  5. Selecting ‘Add a new credit card’
  6. Enter your new credit card details
  7. Be sure to check the box for ‘Make This My Default Payment’
  8. Clicking ‘Save Changes’

Subscription Cancellation

How do I unsubscribe/cancel my account ?

You may cancel your subscription at any time by:

  1. Visiting your subscriber dashboard
  2. Entering your Business Insider PRIME username and password
  3. Clicking on your Business Insider PRIME account
  4. Clicking ‘Subscription’
  5. Clicking ‘Cancel my subscription’
  6. Confirming that you want to cancel by clicking ‘Yes’

If during this process you experience technical issues or have additional questions, please email us at:bi-prime@businessinsider.com. Please note our hours are 9 a.m. to 5 p.m. EST Monday through Friday.

Contact Us

How can I get more information if my question isn’t answered here ?

Please email us directly at bi-prime@businessinsider.com and we will be happy to help you. Please note our hours are 9 a.m. to 5 p.m. EST Monday through Friday.