A British store is selling a ‘thought box’ for $650, and it’s designed to put on your head ‘to simply think’

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The “thought box” complete with wooden stool.
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The Form Emporium

  • A British company is selling a “thought box” for $650.
  • It is essentially a box you put over your head, and comes with a stool to sit on.
  • The product has been designed to “promote mental efficiency in the user.”
  • Many people are entirely baffled by it.

Have you ever felt the need to be alone with your thoughts? And wished you had a box to put over your head to really allow you to think? With an accompanying stool to sit on while you do said thinking?

Well, the above is finally achievable for a mere $650.

An online British store, The Form Emporium, is selling a “thought box” for the princely sum of £495 ($646).

What’s a thought box, you ask?

The

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The “thought box” complete with wooden stool.
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The Form Emporium

Why, it’s exactly what it sounds like: a box, to help you think.

Specifically, it’s a black box made from card and fabric that you place over your head.

Read more: Tiffany & Co is selling its own sterling silver version of LEGO, and it costs $1,650 for 10 bricks

According to the website, it’s “intended as a personal space in which to simply think” and has been designed to “promote mental efficiency in the user.”

If you thought the price sounded a bit steep for what is essentially a black cardboard box, you’ll be pleased to know there’s more to the box than immediately meets the eye.

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The “thought box” can be stored underneath its stool.
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The Form Emporium

It has an adjustable internal plastic helmet and comes with earplugs, interchangeable coloured filters (“choose a filter to suit your mood”), and of course, the essential stool.

The website also says that the thought box “is sold from a limited edition stock of 10 units,” so you’ll have to act fast if you want to get your hands on one (top tip: it’s available from Not On The High Street for £100 ($131) cheaper at £395 or $515).

Coloured filters can be changed to suit your mood.

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Coloured filters can be changed to suit your mood.
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The Form Emporium

After the box was shared on Twitter by the radio show, Jeremy Vine On 5, many people expressed their confusion by the product.

“Are you having a laugh!” one woman asked.

“The loo always proved just as effective,” added another.

“Will give you chance to reflect on how dim you are to waste that kinda money,” someone else said.

And many people questioned whether April Fools’ Day had come early this year.

What do you get for the person who has everything? A thought box, apparently.

Neither The Form Emporium nor Not On The High Street immediately responded to our request for comment.