South Korean boy band BTS beat out Taylor Swift for the biggest video debut in YouTube’s history

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BTS’ “IDOL.”
source
ibighit/YouTube

  • The South Korean boy band BTS has surpassed Taylor Swift to notch the biggest music video debut in YouTube’s history.
  • The band’s video for its single “IDOL” earned a record of over 45 million views in the first 24 hours of its release, beating out the 2017 debut of Taylor Swift’s “Look What You Made Me Do,” which earned 43.2 million views in 24 hours, YouTube said.

A new music video by the South Korean boy band BTS has surpassed a record held by Taylor Swift to become the biggest music video debut in YouTube’s history.

BTS’ video for its single “IDOL” earned a record of over 45 million views in the first 24 hours of its release, beating out the 2017 debut of Taylor Swift’s “Look What You Made Me Do,” which earned 43.2 million views in 24 hours, YouTube said in a release.

The South Korean group’s most recent album, “Love Yourself: Tear,” debuted at No. 1 on the Billboard 200 album chart in May, the highest-charting album in US history for a K-pop, or Korean pop, act.

BTS’ previous single, “Fake Love,” peaked at No. 10 on the Billboard Hot 100 singles chart in May, and has been certified “gold” by the RIAA for sales of over half a million streaming-equivalent units.

The seven-member group, whose members are now in their early to mid-20s, released its first project, “2 Cool 4 Skool,” in 2013.

Watch the video for “IDOL” below: