We reported earlier on Tuesday that Budweiser had plans to erase its own name from its packaging and replace it with “America.”
Now, Tosh Hall, the creative director at Budweiser’s branding firm, JKR, appears to have confirmed the move.
He told Co.Design that the cans and bottles will run right up to the presidential election in November.
“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” Hall said.
The new label will also give increased prominence to the Latin phrase which appears on the American seal, “E pluribus unum,” Latin for “One out of many,” and other patriotic touches.
The marketing move ties in with the Olympics this summer, where Budweiser is the official sponsor of Team USA.
Many people on Twitter already hate the idea:
Budweiser is renaming their beer “America”, but it’s pronounced “[audible eye roll]”.
— Jason Sweeney (@sween) May 10, 2016
— Renee Robbins (@robbins_nest3) May 10, 2016
Budweiser is changing their name to America. It’s like they’re that significant other who thinks they need to change to impress us. Sigh.
— Nathan Smith (@madmanmarz81) May 10, 2016
We ran the word “Budweiser” through the free real-time sentiment-analysis engine Streamcrab, and it appears to suggests that most of the tweets relating to the brand were negative on Tuesday, when the news about the name change blew up:
We did find people who appear to like the new cans and bottles:
— Jessica Romano (@JLV_Romano) May 10, 2016
Budweiser is gunna make so much money this summer lmao they changing it to “America” That’s all I’m gunna buy
— Carl Duckworth (@AdamOstrowski) May 10, 2016
Others just saw the funny side:
Kudos to Budweiser for knowing we’ll all need to be drunk to live through a Trump Presidency. #Merica
— Power VO (@PowerVoiceOver) May 10, 2016
Don’t worry, Budweiser. I fixed the typo on your new cans. pic.twitter.com/dk8FU21rv2
— Tyler … (@TylerLClark) May 10, 2016
Budweiser was not immediately available for comment on the social-media reactions.
See the full “America” bottle label below:
- Alcohol Tobacco Tax and Trade Bureau