- Hollis Johnson
- Burger King is telling customers to go to McDonald’s as part of a new deal.
- If customers go within 600 feet of a McDonald’s location, they can place an order for a one-cent Whopper on the Burger King app.
- The deal is meant to promote Burger King’s recently revamped app, which now offers mobile ordering.
Burger King has a new deal that requires customers to go to McDonald’s.
On Tuesday, the fast-food chain announced that it was “turning more than 14,000 McDonald’s into Burger King restaurants.”
In fact, Burger King is debuting a McDonald’s-themed deal. If customers go within 600 feet of a McDonald’s location, they can order a Whopper for one cent via the revamped Burger King app. The deal starts Tuesday and runs through December 12.
“If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the Whopper sandwich for a penny promotion,” Burger King said in a press release. “Once the 1¢ Whopper sandwich order is placed, the user will be ‘detoured’ away from McDonald’s, as the app navigates them to the nearest Burger King restaurant for pick up.”
Burger King recently relaunched its app, allowing customers to place orders via mobile. McDonald’s has more than 14,000 locations across the US. Burger King has about 6,600 fast-food locations.
The deal provides an explanation for a seemingly bizarre Burger King tweet on Tuesday morning: “brb going to McDonald’s.”
brb going to McDonald’s
— Burger King (@BurgerKing) December 4, 2018
Burger King has been dabbling in some unusual promotions recently, such as launching a flame-grilled dog treat called the Dogpper.
Last week, the chain posted a string of nonsensical tweets that seemed to be simply a random string of letters and numbers. Later, Burger King said the gibberish tweets had been an effort to promote the return of its mini cinnamon rolls.