- Burger King
Burger King is reintroducing two customer favorites to take down all of its fast-food competition.
On Monday, the restaurant chain announced in a release that it is reintroducing the chicken-nuggets deal of 10 pieces for $1.49, a promotion that has emerged as a favorite of bargain-shopping customers over the last two years.
Typically, 10 chicken nuggets in New York City cost almost four times as much, at $5.89 – some of themost expensive fast-food nuggetsaround.
The 10-piece deal has been one of Burger King’s favorites to return to as the fast-food industry competes to win over value-minded customers.
McDonald’s has boosted sales so far in 2016 with the McPick 2, a bundled-bargain deal that allows customers to pick two options for $5 – originally $2 when the deal was introduced in January. Meanwhile, Taco Bell is increasing breakfast orders with a $1 breakfast menu.
- Burger King
The chain is also introducing a new take on Chicken Fries with Chicken Fries Rings – crispy chicken in the shape of a circle, essentially a chicken-onion-ring mash-up.
Burger King’s menu strategy is focused on introducing fewer high-impact items instead of debuting many limited-time offerings that may not always be a hit with customers.
This is the fourth type of Chicken Fries that Burger King has added to the menu following their reintroduction as a limited-time offer in August 2014 and a permanent menu item in March 2015. Other varieties include Fiery Chicken Fries and Buffalo Chicken Fries.
- Hollis Johnson/Business Insider
The new menu items come at a time when Burger King needs to seriously up its game to compete with McDonald’s. On Friday, the company announced that sales in the first quarter at McDonald’s locations open at least a yearjumped 6.2% globally, including a 5.4% increase in the US, thanks to the introduction of all-day breakfast and the McPick 2 promotion.
In February, Burger King parent company Restaurant Brands International reported that Burger King sales at established locations rose 3.9% globally in the quarter, with an increase of 2.8% in the US and Canada.