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At Business Insider Intelligence, we believe every employee in our client and prospect base deserves access to research, charts and data to make their lives easier and their job performance better. Business changes at the speed of digital and barriers no longer exist between Strategy, Marketing, Business Development and Technology; it’s all blended together and is integral to success. Our clients need information accurate, insightful and easy to understand, and they need it now.
We’re looking for a detail-oriented, creative and hardworking marketing associate with strong writing & analytical skills to join our subscription marketing team. In this role you’ll have a diverse set of responsibilities supporting the marketing department on both the individual subscriber and enterprise subscriber front. Areas of specificity will include subscriber acquisition & retention activities, attribution analytics and external marketing.
What you’ll be doing:
- Maintaining and optimizing the daily content marketing calendar. Maintaining all daily subscriber acquisition reporting. Driving lead generation via both paid and free marketing channels (Owned & Operated web properties, social media, paid campaigns, etc). Maintaining and executing paid advertising campaigns. Providing regular analysis and KPI reporting against business metrics for all initiatives. Assisting in the creation of content marketing articles. Filling in for the Content Marketing Producer when necessary for the creation of the BI Intelligence Daily newsletter. Assisting enterprise marketing team in targeting and harvesting high-quality leads for the enterprise sales team. Assist in overall strategic concepting/ideation as well as identification of efficiency drivers or functional improvements to the subscriber acquisition process.
What you’ll need:
- Up to 2 years of relevant job experience Strong analytical ability Demonstrated high attention to detail and strong organizational skills Excellent communication skills, particularly in writing Ability to manage multiple projects simultaneously and effectively work within the marketing team and other teamsAbility & desire to develop a strong and all-encompassing understanding of the BI Intelligence subscription business Intrinsic drive to build business, drive revenue and ‘win’
Sound like the perfect role for you? Apply and let us know why you’d like to join our growing team!