- Rocket Fuel
Ad tech is “having a premature midlife crisis,” according to Digiday, which reports there will be substantial consolidation in the sector in the months to come.
But while a fair amount of negativity is being cast on the industry at the moment, there are plenty of executives with reasons to smile.
This is the second year we have compiled our “ad tech rich list” – a ranking of the best-paid executives that work for ad tech businesses.
This year there are no women in our list. Rocket Fuel has the most-featured executives. And the best-paid ad tech exec had a near $6-million pay cut on the previous year.
Methodology: Our ranking looked at SEC filings, taking account of total annual 2015 compensation, including salary, stock awards, option awards, and other incentives. That’s an obvious flaw because a lot of people on this list hold a lot of their net worth in stock they have accumulated over previous years and through other assets and investments. But we only looked at salary and our rankings start with those who earned $1 million in 2015 or above.
This list is by no means extensive: We chose to look at public companies only, so many big names like AppNexus and OpenX are not in there. We also only looked at pure-play ad tech companies: Otherwise ad tech execs at Google, Oracle, Facebook, Yahoo, and AOL (which acquired Millennial Media, the company with the second best-paid ad tech exec in last year’s rankings) would surely make the list too.
17. Bill Day, chief executive at Tremor Video
- Tremor Video
Notes: Day is the only Tremor Video executive in our rankings this year. Lauren Weiner, the company’s president of buyer platforms, missed out by just under $2,000 (we are only including executives who earned $1 million or more.)
In 2015, Tremor Video increased revenue by 9% year-on-year to $173.8 million. The company’s net losses increased by 84% to $43.2 million.
16. Manu Thapar, former senior vice president of research and development at Rocket Fuel
- Rocket Fuel
Notes: Thapar joined Rocket Fuel in November 2014 and left the company in March 2016.
15. Paul Joachim, chief financial officer at TubeMogul
Notes: Joachim has been with TubeMogul since 2012. He was previously the company’s chief revneue officer and was promoted to CFO in March 2013.
14. Scot McLernon, executive vice president of sales and chief revenue officer at Yume
- Imeh Akpanudosen/Getty Images
Notes: In March this year, Yume announced that McLernon, who has been the company’s CRO since 2010, will now serve as a special advisor to CEO Jayant Kadambi.
13. Ayyappan Sankaran, chief technology officer at Yume
Notes: Yume cofounder Sankaran’s pay package was up on the $774,338 he earned last year. He is one of two CTOs in our list.
12. David Sankaran, former chief financial officer at Rocket Fuel
- Rocket Fuel
Notes: Sankaran joined Rocket Fuel in December 2014 and left less than a year later, in November 2015.
11. Randy Wootton, chief executive officer at Rocket Fuel
- Rocket Fuel
Notes: Former Salesforce exec Wootton joined Rocket Fuel in 2015 as its chief revenue officer and was quickly promoted to the CEO position in November of the same year.
In 2015, Rocket Fuel increased non-GAAP net revenue by 16% year-on-year to $272.5 million. The company’s net losses widened from $64.3 million in 2014 to $210.5 million as the company took in restructuring and impairment charges.
10. Monte Zweben, executive chairman at Rocket Fuel
Notes: Zweben joined Rocket Fuel in the role of interim CEO in March 2015 and served in that role until November of the same year. He went on to become chairman.
Alongside his duties at Rocket Fuel, Zweben has served as cofounder and CEO of technology company Splice Machine since 2012.
9. Jayant Kadambi, chief executive officer at Yume
Notes: In April, Yume’s largest shareholder, VIEX Opportunities Fund LP, filed a definitivie proxy statement with the SEC and sent a letter to Yume stockholders as it looks like elect two new members to the board.
VIEX complained that Kadambi has been paid almost $5 million since its IPO in August 2013, but meanwhile the company has suffered “approximately $20.1 million in cumulative losses.”
8. David Yovanno, chief executive officer at Marin Software
Notes: Marin Software makes cloud-based tools to help marketers manage online ad campaigns. His pay was down on the $5.8 million he earned last year.
In 2015, Martin Software increased revenue by 9% to $108.5 million. The company reported a net loss of $33.3 million, compared to a net loss of $33.2 million in 2014.
7. Romain Niccoli, chief technology officer at Criteo
N0tes: Niccoli is a Criteo cofounder. Last year, he was the only CTO in our rankings.
6. Brett Wilson, chief executive officer at TubeMogul
Notes: Wilson’s compensation was down on the $8.4 million he earned in 2014, which was largely due to $7.9 million in option awards.
TubeMogul increased revenue by 58% year-on-year to $180.7 million in 2015. However, the company’s net losses increased from $4.4 million in 2014 to $13.7 million in 2015.
5. Todd Tappin, chief operating officer and chief financial officer at Rubicon Project
- YouTube/Viewpoint School
Notes: Tappin joined The Rubicon Project in 2013 and is responsible for all the administrative operations there. His compensation in 2015 was down on the $6 million he received the previous year.
4. Eric Eichmann, CEO at Criteo
Notes: Eichmann became Criteo CEO on January 1, 2016. Prior to that he served as chief operating officer and president.
In the first quarter of 2016, Criteo reported a 37% lift in revenue ex-TAC (traffic acquisition costs) and a 36% increase in net income to $19 million.
3. Gregory Raifman, president at The Rubicon Project
- Fox Business/YouTube
Notes: Raifman has been a president and member of the board of directors since joining The Rubicon Project in January 2013.
He also serves on the board of directors at the Mobile Marketing Association and is a foundation board member of Advertising Women of New York, which promotes gender parity in the ad industry.
2. Jean-Baptiste Rudelle, executive chairman at Criteo
Notes: Rudelle was Criteo’s chief executive up until January 1, 2016, when he became the company’s executive chairman. His 2015 compensation was down on the $5.6 million he earned the prior year.
Criteo crossed the €1 billion revenue mark in 2015 (€1,193,414/$1,372,473,) having increased revenue by 60.2% year-on-year. The company reported net income of €56.8 million, up 60.5% on the prior year.
1. Frank Addante, CEO at Rubicon Project
- Rubicon Project/YouTube
Notes: Addante topped our ad tech rich list last year, with compensation of just over $11 million, thanks to a huge $9.9 million stock award. At the time, the compensation committee considered that he had not received any equity awards since founding the company in 2007 and his total compensation package was below that of other CEOs at rival companies.
This year, he received $3.1 million in stock awards and $675,000 in option awards.
Rubicon Project reported a 81% lift in non-GAAP net revenue to $227.3 million in 2015. The company also reversed an $18.6 million net loss the prior year to $422 in net income for the full-year 2015.