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BuzzFeed has a new plan to make money: selling merchandise produced by its illustrators and designers.
After a successful internal test run, BuzzFeed opened Shop BuzzFeed to the public this summer. The site sells things like wacky socks, tee shirts with slogans on them, and lots of apparel emblazoned with AF (as f***).
Shop BuzzFeed might look like a swag shop only meant for superfans, but Tessa Gould, BuzzFeed’s head of commerce, told Poynter that it’s actually an important part of BuzzFeed’s money-making strategy. Gould described the effort as part of a new “proactive” commerce strategy, in contrast to a “passive” one which simply relies on revenue-generating links to sites like Amazon. Gould and a small team have been pursuing this since January.
“It’s fair to say that commerce is currently a small but fast growing revenue stream for BuzzFeed,” she told Poynter.
Here is what you can currently find in the BuzzFeed store:
There are jokes about not working out.
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- Buzzfeed
Well maybe once.
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- Buzzfeed
There are many AF jokes.
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- Buzzfeed
Again.
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- Buzzfeed
And again.
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- Buzzfeed
And again.
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- Buzzfeed
Sometimes BuzzFeed gets involved in a common debate.
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- Buzzfeed
And takes both sides.
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- Buzzfeed
There are a few jokes about being single.
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- Buzzfeed
And alone.
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- Buzzfeed
And broke.
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- Buzzfeed
BuzzFeed loves hummus.
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- Buzzfeed
And brunch.
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- Buzzfeed
And pizza.
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- Buzzfeed
And the word YAAASS (“Be the YAAASS you wish to see in the world”).
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- Buzzfeed
There’s clothing branded with signature BuzzFeed reactions and site sections.
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- Buzzfeed
And lots of pins in general.
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- Buzzfeed
This hat is a nod to BuzzFeed’s “Trending” section, where you can see which posts are going viral.
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- Buzzfeed
Colorful socks are a common item.
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- Buzzfeed
And the only thing currently sold out is hamburger socks.
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- Buzzfeed