At the Cannes advertising festival, an annual gathering of award-seeking creative superstars from the ad agency world, along with a sea of media executives, marketers and ad technology vendors, the networking can be intense and the inspiration overwhelming.
But there are moments of levity. Some would even say the festival can be a bit over the top. We’ve pulled together a list of some of the most, um, let’s go with ridiculous, events on the schedule of the Cannes Lions Festival next week (and one happening this week):
Virtual reality wine tasting
- Justin Sullivan/Getty Images
There seems no better way to experience the French Riviera than by blocking out the scenery with a VR headset and seeing if wine tastes different if you are looking at different fake scenery. Though in general, the terms “virtual reality” and “Cannes” are essentially redundant.
- IMDB / Twentieth Century Fox
“Once in Cannes, you’ll be able to browse, contact and set up ‘braindates‘ with other delegates via the Cannes Lions app.”
These are the people you want to party with at the Gutter Bar for sure.
How Music and Football can Save Us (and your brand) hosted by the soccer-centric media company Copa90.
It’s not clear that either can save us. But this panel also promises to explain how these dual passions tie into how brands now have a bigger responsibility these days to work toward social unity.
The Art of Wabi-Sabi in Technology & Brand Design
From the description:“Some of the most brilliant minds at Facebook are embracing a Japanese creative principle called wabi-sabi: finding beauty in things that are imperfect, impermanent, and incomplete.”
Can Data Make you Funnier?
If you are asking this question, no data will be able to help you.
One of the featured themes from Cannes Lions’ website, showcasing sessions featuring the likes of Lego and Unilever, is described as follows: “Stand-out creativity can only be achieved when clients take a leap of faith with their agency.”
It’s said that not all heroes wear capes. Some wear skinny jeans and write creative briefs.
Keith Barry Can Read Your Mind
Mentalism for Marketers. “Keith Barry is one of the world’s leading mentalists and illusionists. In this interview, Keith will demonstrate his ability to read the minds of his subjects and his audience; he’ll explore and identify the simple insights that can help marketers better understand, predict and promote customer Behaviour.”
Heineken: Eliminating Bias Over a Beer
- White House/Pete Souza
“Heineken launched its iconic commercial “Worlds Apart” to promote openness. Join Heineken and Publicis for a conversation about the insights behind the ad – from tackling bias head on, to building connections in divisive times.”
Sometimes we’re worried about all the problems in the world. But it’s all good now.
Fake Cannes in New York
This event is actually this week in New York. It’s a “Neo-Mediterranean yacht and kick-off Cannes New York style” hosted by Media.net Founder Div Turakhia. Dancing is promised on this boat docked in Hell’s Kitchen. Dress code is listed as “Riviera Chic.”