Charlotte Russe is closing all of its stores. We visited the retailer the day it filed it for bankruptcy and saw how it’s fallen behind its fast-fashion rivals.

Charlotte Russe is closing all of its stores.

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Charlotte Russe is closing all of its stores.
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Business Insider/Mary Hanbury

Charlotte Russe has filed for liquidation and will close all of its stores.

On Wednesday, a bankruptcy judge in a Delaware court approved the sale of all of Charlotte Russe’s assets to a liquidation company, SB360 Capital Partners.

The court document said liquidation sales at the stores would begin on Thursday and run through April 30.

A representative for Charlotte Russe did not immediately respond to Business Insider’s request for comment.

Read more: More than 4,900 stores are closing in 2019 as the retail apocalypse drags on – here’s the full list

The retailer previously filed for Chapter 11 bankruptcy protection in February and announced it would close 94 stores.

We visited Charlotte Russe’s only Manhattan location at the time to find out what it’s like to shop there:


The store we visited was located in the busy Herald Square shopping area in New York City.

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34th Street, Manhattan.
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Business Insider/Mary Hanbury

This store is located on the same block as low-cost rivals H&M and Old Navy.


As we approached the store, it became apparent why the store has struggled: the clothing in the window felt uninspiring.

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Business Insider/Mary Hanbury

While prices were cheap …

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Business Insider/Mary Hanbury

… they were not cheap enough to keep up with the likes of online brands such as Fashion Nova and Boohoo, for example.

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Business Insider/Mary Hanbury

These so-called ultra-fast-fashion stores are churning out cheap and trendy clothing.

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Fashion Nova.
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Facebook/Fashion Nova

Fashion Nova rolls out more than 1,000 new styles a week. Photos of many of these new items are immediately uploaded to Instagram so that shoppers can see the latest trends quickly.


Online brands are putting pressure on stores such as Charlotte Russe that are simply not able to keep up the same pace.

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Business Insider/Mary Hanbury

Fashion Nova has access to more than 1,000 manufacturers, so it can keep the supply chain fast.


Any unwanted clothing just ends up in the clearance racks, taking up valuable space in the store.

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Business Insider/Mary Hanbury

These items didn’t seem to be last season, however. There was a ton of plain apparel here.


While the liquidation sales hadn’t started yet when we visited, there were still plenty of deals.

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Business Insider/Mary Hanbury

Overall, the quality of the clothing didn’t feel great.

Charlotte Russe is closing all of its stores.

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Business Insider/Mary Hanbury

And while the store was generally well-organized, the shopping experience didn’t seem exciting enough to lure customers offline.

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Business Insider/Mary Hanbury

Charlotte Russe has struggled for some time as its debt has mounted. Last year, it trimmed its debt load from $214 million to $90 million in a restructuring deal.

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Business Insider/Mary Hanbury

Source: Retail Dive


It wasn’t enough to stave off a bankruptcy, however.

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Business Insider/Mary Hanbury

Jenny Ming, Charlotte Russe’s CEO, had an impressive resume before taking on the role in 2009.

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Ming is third from the left.
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Kelly Sullivan / Getty Images

She was one of the early employees at Old Navy and went on to become president of the brand. According to CNBC, under her management, the company grew to be a $6.7 billion business with 900 stores.

Old Navy became one of the most successful parts of what was formerly, Gap Inc. The retail giant announced it would spin off Old Navy and form two separate companies in February.


It seems she hasn’t had the same luck with Charlotte Russe.

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Business Insider/Mary Hanbury