- Scott Barbour/Getty Images
In this day and age, you can get away with being lazy.
You can have food delivered to your couch, you can send out your laundry, and you can even have someone assemble your latest IKEA purchase.
Of course, convenience comes with a cost: bad for your wallet … but good for these companies.
Antonia Farzan contributed to an earlier version of this post.
Gyms make the most money when you never hit the treadmill
Gyms have a way of tricking you into buying a membership – but half the people who buy memberships are wasting their money.
That’s bad news for them, but good news for the fitness industry.
Gyms make money when you sign up for a membership, not when you actually show up to work out, which allows them to profit from your laziness.
GrubHub Seamless bets that you’ll be too hungry to bother cooking
The company that makes it possible to spend $11,000 a year on sushi delivery takes advantage of people who are too lazy to cook, or even walk to a restaurant.
Cable companies bet that you won’t bother to switch services
- Flickr / Keirsten Marie
Simply calling up your cable company and asking for a better deal can save you a significant amount of money every month – and it’s less painful than you may think.
So can switching providers when your rate goes up.
But most people don’t take the time to do these two things (and to be fair, who wants to call and end up waiting on hold?), so companies get away with charging higher prices.
Keurig lets you put minimal effort into making coffee
- Thomson Reuters
The single-serving coffee pods make it incredibly easy to brew a cup of coffee: Just pop a K-Cup in the machine, press a button, and you’re good to go.
Though they’ve been criticized for the amount of trash they generate, and their inventor has said he regrets introducing the K-Cup to the world, they’ve paid off for Keurig.
Big banks depend on you stopping by their ATM — even if you aren’t their customer
Whether it be out of laziness or ignorance, we continue to pay ATM fees.
If you’re using one of the traditional “big banks,” you’ll likely get hit with two fees if you don’t use their machine: one from the ATM for the privilege of withdrawing cash, and one from your own bank for going out-of-network.
Thanks to the double charge, consumers these days are paying a record high average of $4.52 each time they use an out-of-network ATM.
Fitbit knows you need to game-ify your exercise
If humans weren’t naturally lazy, we wouldn’t need tracking devices designed to motivate us to exercise.
But the makers of Fitbit know people won’t walk several extra miles every day for the health benefits alone – they need a way to turn it into a game.
Uber counts on the likelihood that you’ll take the easy way home
- Thomson Reuters
Don’t want to walk home, or wait for public transit?
Uber has you covered, though you may get hit with surge pricing if lots of other people are looking for rides at the same time.
The company’s business model assumes that people are lazy enough to use the service anyway, and they’ve clearly been proven right. Uber’s revenues in San Francisco alone add up to $500 million per year.
Fast food companies know you don’t want to brown bag it
- Getty Images
Americans eat a lot of fast food. After all, it is fast – it’s also cheap and saves times in the kitchen.
As a result, fast food chains are raking in the money. In 2014, McDonald’s revenue was $35.4 billion.
While there are more and more healthy menu items to choose from at your favorite fast food spots, in general, you’re only hurting yourself (and of course, your wallet) if you’re consistently hitting up the Taco Bell around the corner.
Unemployed Professors knows you don’t want to do your homework
Generations of students have relied on SparkNotes to save them from the hassle of doing their assigned reading.
But for the truly lazy, there’s no need to even pretend to have read the book: Unemployed Professors allows students to hire out-of-work academics to write their papers for them.
It’s not cheap, though. According to Jack Fenn of The Daily Dot, a five-page paper goes for $130.
TaskRabbit knows that people will pay to farm out easy but tedious tasks
- Boonsri Dickinson, Business Insider
This popular app makes it possible to outsource just about any task that you’re feeling too lazy to do, from cleaning your house to putting together IKEA furniture.
Users have also hired TaskRabbits to change their Facebook profile picture at exactly midnight, or help them reduce the number of people they follow on Twitter.
Clearly, investors believe that catering to people’s laziness will pay off: As of July 2015, TaskRabbit had raised $38 million in funding.
Stitch Fix will stock your closet — for a price
- Facebook/Stitch Fix
Want new clothes without going through the trouble of setting foot in a store, or searching online?
For a $20 styling fee, Stitch Fix will pick out outfits geared to your personal taste and ship them to you.
Of course, you won’t be able to take advantages of sales or discounts like you would if you’d gone shopping yourself, but that’s the price you pay for convenience.
(And if you later need a closet purge, you can always sell your clothes online.)