- Reuters Pictures
Ad blockers are now used by 10% of US desktop internet users, according to a new report from comScore (which we first spotted on The Wall Street Journal.)
The level of ad blocker usage has remained steady over the past six months, comScore says.
The research house, which provides the universally-accepted data used for website and advertising traffic, compiled its latest report from from a panel of around one million internet users in the US.
As with other ad blocking studies conducted by other researchers, comScore says ad blocking is most common amongst the 18 to 24-year-old age group. In that younger age bracket, 19% of males and 14% of females use ad blocking software, comScore found.
In the 65+ age group, for example, just 8% of males and 7% of females in the panel used ad blockers on desktop, according to comScore.
A previous report from PageFair and Adobe predicted ad blocking on desktop had reached 6% of the global web population.