34 designer names and fashion brands you’re mispronouncing

Rodarte is pronounced

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Rodarte is pronounced “roh-DAR-tay,” with emphasis on the middle syllable.
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Presley Ann/Patrick McMullan via Getty Images

  • Some of the most popular brand names today are also among the most commonly mispronounced.
  • Balmain, for example, is pronounced “Bal-MAH,” with emphasis on the second syllable and a silent “n,” not “Bahl-MANE.”
  • The correct way to say Moschino is “Mohs-KEY-noh,” not “Mow-SHEE-noh.”
  • “Vet-MAHN,” with a soft “n,” is the right way to pronounce Vetements.

Some of the most popular brand names today are also among the most commonly mispronounced.

Adidas, for example, is pronounced “AH-dee-dahs,” with emphasis on the first syllable instead of the second like you might think. Both the “y” and “t” letters in Yves Saint Laurent are silent. And Zara, believe it or not, is actually pronounced “Tsah-dah” – at least, in Arteixo, Spain, where the company’s headquarters are based.

Find out the correct way to say 34 iconic brands below.


Adidas

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A pair of adidas Stan Smith sneakers.
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Edward Berthelot/Getty Images

The wrong way: Ah-DEE-des (with emphasis on the second syllable)

The right way: AH-dee-dahs (with emphasis on the first syllable)


Altuzarra

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A dress and handbag from Altuzarra’s Spring/Summer 2019 collection.
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Peter White/Getty Images

The wrong way: Ahl-too-ZAIR-ah

The right way: Ahl-too-ZAH-rah


Anna Sui

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A dress and vest from Anna Sui’s Spring/Summer 2019 collection.
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Pietro D’aprano/FilmMagic via Getty Images

The wrong way: Ann-ah Sway or Anne-ah Soo-yee

The right way: Ann-ah Swee


Balmain

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Pieces from Balmain’s Spring 2019 couture collection.
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Estrop/Getty Images

The wrong way: Bahl-MANE

The right way: Bal-MAH


BCBGMAXAZRIA

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A photo of BCBGMAXAZRIA and Elle’s New York Fashion Week event in 2018.
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Ilya S. Savenok/Getty Images

The wrong way: Bick Big Max AHZ-ree-uh

The right way: Bee See Bee Gee Max AZ-ree-uh


Bvlgari

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Bvlgari’s diamond Fiorever rings.
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Han Myung-Gu/WireImage via Getty Images

The wrong way: Bool-GAH-ree

The right way: BOOL-gah-ree


Carolina Herrera

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Meghan Markle carries a Carolina Herrera clutch on January 30, 2019.
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Max Mumby/Indigo/Getty Images

The wrong way: Care-oh-LINE-ah Her-rare-ah

The right way: Care-oh-LEE-nah Her-rare-ah


Christian Louboutin

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Christian Louboutin’s Sandale Du Desert heels.
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Christian Vierig/Getty Images

The wrong way: Krist-chun Loo-bow-tin

The right way: Krees-chawn Loo-boo-tahn (with a soft “n” at the end of both names)


Comme des Garçons

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Pieces from Comme des Garçons Homme Plus’ Fall/Winter 2019-2020 collection.
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Anne-Christine Poujoulat/AFP/Getty Images

The wrong way: Come dess Gar-kons

The right way: Comb day Gar-sown (with a soft “n”)


Dior Homme

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Pieces from Dior Homme’s Fall/Winter 2019-2020 collection.
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Peter White/Getty Images

The wrong way: Dee-OAR Home

The right way: Dee-OAR Uhm (with a short, clipped “uh” sound like in “come”)


Ermenegildo Zegna

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Pieces from Ermenegildo Zegna’s Fall/Winter 2019-2020 collection.
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Victor Virgile/Gamma-Rapho via Getty Images

The wrong way: Ehr-men-ay-GILL-doh ZEG-nah

The right way: Air-men-eh-JEEL-doh ZEHN-yah


Giambattista Valli

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Pieces from Giambattista Valli’s Spring/Summer 2019 haute couture collection.
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Victor Virgile/Gamma-Rapho via Getty Images

The wrong way: Gee-ahm-bah-TIS-tah Vale-ee

The right way: Jahm-bah-TEES-tah VAH-lee


Givenchy

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A dress from Givenchy’s Spring/Summer 2019 collection.
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Peter White/Getty Images

The wrong way: Jee-VEN-chee

The right way: Zhee-vawn-shee (with a soft “n” at the end of “vawn”)


Hermès

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A purse from Hermès’ Spring/Summer 2019 ready-to-wear collection.
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Victor Virgile/Gamma-Rapho via Getty Images

The wrong way: Her-meez

The right way: EHR-mess


Issey Miyake

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A coat and gloves from Issey Miyake’s Fall/Winter 2019-2020 collection.
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j

The wrong way: Is-see My-ache

The right way: EE-say Mee-AH-keh


Jacquemus

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Jacquemus’ Le Sac Espelho micro minibag.
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Edward Berthelot/Getty Images

The wrong way: Jack-kay-muhs

The right way: ZHAK-moose


Jean Paul Gaultier

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Pieces from Jean Paul Gaultier Spring/Summer 2019 haute couture collection.
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Peter White/Getty Images

The wrong way: Jeen Pawl Gall-teer

The right way: Zhawn Pawl GOH-tee-ay


Lanvin

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Pieces from Lanvin’s Spring/Summer 2019 menswear collection.
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Victor Virgile/Gamma-Rapho via Getty Images

The wrong way: Lan-ven

The right way: Lawn-vahn (with a soft “n” at the end of both syllables)


Loewe

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Loewe’s Gate Small crossbody bag.
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Christian Vierig/Getty Images

The wrong way: Low-ee

The right way: Loh-WAY-vay


Maison Margiela

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A coat from Maison Margiela’s Spring/Summer 2019 collection.
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Thierry Chesnot/Getty Images

The wrong way: May-sun Mar-gee-ella

The right way: May-ZOHN Mar-JHEL-ah


Monique Lhuillier

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A bridal jacket and gown from Monique Lhuillier’s Spring 2018 collection.
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Thomas Concordia/Getty Images

The wrong way: Mow-neek Loo-eh-leer

The right way: Mow-neek Loo-lee-ay


Monse

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A jacket and shirt from Monse’s Spring/Summer 2019 collection.
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Pietro D’aprano/FilmMagic via Getty Images

The wrong way: Mahns

The right way: Mon-say


Moschino

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Pieces from Moschino’s Fall/Winter 2019-2020 menswear collection.
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Tristan Fewings/Getty Images

The wrong way: Mow-SHEE-noh

The right way: Mohs-KEY-noh


Prabal Gurung

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A shirt from Prabal Gurung’s Fall/Winter 2019 collection.
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Peter White/FilmMagic via Getty Images

The wrong way: Pray-bal Guh-ruhng

The right way: PRAH-bull Goo-ROONG


Pyer Moss

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A top from Pyer Moss’ Spring 2019 collection.
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Dimitrios Kambouris/Getty Images

The wrong way: Pie-ehr Mahs

The right way: Pee-air Mahs


Rochas

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A handbag from Rochas’ Spring/Summer 2019 collection.
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Victor Virgile/Gamma-Rapho via Getty Images

The wrong way: Roh-chas (with a hard “ch” like in “chat”) or Row-kahs

The right way: Roh-shah


Rodarte

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A shirt and skirt from Rodarte’s Fall/Winter 2019 collection.
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Presley Ann/Patrick McMullan via Getty Images

The wrong way: Roh-dart (with a silent “e”)

The right way: Roh-DAR-tay (with a long “ar” sound like in “car”)


Teva

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A sandal from Teva and Jhene Aiko’s collaboration.
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Michael Kovac/Getty Images

The wrong way: Tee-vah

The right way: Teh-vah (with a short “eh” sound like in “ten”)


Roland Mouret

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A blazer and shirt from Roland Mouret’s Spring/Summer 2019 collection.
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Estrop/Getty Images

The wrong way: Roh-land More-eht

The right way: Roh-lahnd More-ay (With a silent “t”)


Thakoon

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A top from Thakoon’s Fall/Winter 2017 collection.
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Peter White/WireImage via Getty Images

The wrong way: Thah-koone

The right way: Tah-koone


Uniqlo

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A backpack from Uniqlo and JW Anderson’s collaboration.
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Vanni Bassetti/Getty Images

The wrong way: You-NIH-kloh

The right way: YOU-nee-kloh


Vetements

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Pieces from Vetements’ Fall/Winter 2019-2020 menswear collection.
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Victor Virgile/Gamma-Rapho via Getty Images

The wrong way: Vet-eh-mehnts

The right way: Vet-MAHN (with a soft “n”)


Yves Saint Laurent

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Saint Laurent’s Pyramid Box Bag.
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Christian Vierig/Getty Images

The wrong way: Eves Saynt Lor-ehnt

The right way: Eve Sahn Loh-rahn (with a soft “n” at the end of the last two names)


Zara

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A green fleece jacket from Zara.
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Jeremy Moeller/Getty Images

The wrong way: Zah-rah

The right way: Tsah-dah