Business Insider Singapore

DBS’s new uniform is inspired by this abstract artwork – Here’s how the bank’s uniform evolved since 1970s

DBS has re-designed its uniforms for 2018, its 50th year in business.
DBS

Singapore’s largest bank, DBS, has revamped its staff uniform again – this time, to commemorate its 50th anniversary.

Launching on Mar 5, the bank revealed that the new uniform will feature print patterns from an abstract watercolour art piece by Singaporean designer Phuay Li Ying.

Phuay, of Ying the Label, is perhaps most well-known for designing a Singapore identity-inspired capsule collection donned by ministers during the National Day celebrations in 2017.

The particular artwork being featured on DBS’ new uniforms for its 1,200 employees is an abstract piece made up of red and black brushstrokes.

DBS’ new uniforms feature an abstract art print from designer Phuay Li Ying.
DBS

If you don’t understand what the design is actually about, don’t worry.

Ms Phuay has explained that the inspiration of the modernised uniforms was “the true spirit of DBS’ people”.

“The print is abstract but has a story behind it. The continuous brushstrokes in the DBS colours represents limitless possibilities, limitless bravery, limitless imagination and innovation and limitless growth,” she said.

So now you know.

This is not the first time DBS has given its uniforms a complete makeover.

In fact, My Phuay’s design is the fifth major iteration of its uniform since the 1970s.

Here’s what the uniforms used to look like a long time ago, perhaps even before you were born.


In the 1970s, DBS uniforms were not red, as they are today, but pink and white.

The design was simple and comfortable, fitting in perfectly with the fashion trends of the day.

DBS

In the 1980s, the bank started to dress their staff in red and light grey.

The uniform blazer for women even came complete with puffy sleeves – very fashionable at the time!

Oversized and padded blazers were kind of the thing in the 1990s, and DBS’ uniforms during those years fit right into the trend.

The bank kept its signature red colour, but changed half of its uniforms to a darker shade of grey.

DBS really went all out with the colour red in the 2000s. 

The uniforms this time looked less formal than before, and featured wide collars and buttons down the sides of the various women’s blouses.

Another iteration of the uniforms also featured black-on-red and red-on-black designs. This was much more pleasing to the eye and lined up perfectly with the bank’s corporate logo.

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