- DC Universe
- According to a Sensor Tower study, the DC Universe mobile app has been downloaded by over 140,000 users since September 9 on Google Play and the App Store.
- But just 24% of them have actually paid for a subscription.
- The study estimated that in-app subscriptions have brought in approximately $185,000.
- The app has performed significantly better on Google Play than on the App Store, according to the study.
New analysis from mobile-data insights firm Sensor Tower, provided to Business Insider, says that the DC Universe app for DC Entertainment’s new streaming service has been installed by around 143,000 iOS and Android users – but just 24% of them have subscribed and paid for the service.
DC Universe officially launched on September 15 on Apple’s App Store, but the app was available for Android users to download several days earlier via Google Play on September 9. The study looked at app downloads up to September 19 and the revenue it brought in until September 26. It did not include pre-orders or subscriptions through other platforms such as desktop and Roku.
Sensor Tower found that the service’s in-app subscriptions have brought in approximately $185,000. This means that, at $7.99 a month after a one-week free trial, over 33,000 – or 24% – of the service’s app downloads had resulted in paid subscribers at the time of the study.
A Sensor Tower representative said that, based on independent research, for most subscription video on demand services, one-third of users who download the app convert to a paid subscription. This suggests that DC Universe is tracking slightly below the average so far.
The chart below shows daily downloads of the app and revenue brought in from September 9 to September 26.
Sensor Tower also found that the DC Universe app has performed significantly better on Google Play than on the App Store. It currently sits at 1,458th out of the top 1,500 apps on the iPhone in the U.S. and at 1,263rd on the iPad. It ranks 28th among Google Play’s top free new apps.
Revenue-wise, it ranks 580th on the iPhone and sits at 521st on iPad among all apps. On Google Play, it ranks 281st.
DC Universe is set to launch its first original series, “Titans,” on October 12.