Emirates just took a shot at competitors with a Jennifer Aniston commercial

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YouTube/Emirates

Emirates is taking aim at its competitors again in a new commercial that showcases the airline’s most affordable seats.

Jennifer Aniston, a spokeswoman for Emirates, takes the limelight as she discovers the appeal of economy class on an Emirates A380 and opts to trade her first-class seat for a seat in the economy cabin.

The new ad is a follow-up to a commercial that Aniston starred in last year that took a jab at Emirates’ American competitors. The 2015 commercial compared the amenities offered in the first-class cabin on an Emirates flight with those offered in first class on competing airlines.

While the new ad does less comparing and more showing off, the message is still clear: Emirates wants consumers and its competitors to know it is confident in all of its products, not just its premium cabins.

The ad is unlikely to sit well with US airlines that have struggled to keep up with the products offered by Emirates and other Middle Eastern airlines. In fact, a feud has been brewing between US airlines and their Middle Eastern competitors for a while.

American Airlines, Delta Air Lines, and United Airlines accuse Emirates – as well as Qatar Airways and Etihad Airways – of gaining an unfair advantage by receiving tens of billions of dollars in government subsidies over the past 10 years.

Emirates, along with the other Middle Eastern airlines, has denied receiving illegal subsidies, but ads like this are sure to be like salt in the wound for some US competitors.


The commercial opens with Aniston blow-drying her hair after an in-flight shower.

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Emirates

When she returns to her seat in the first-class cabin she’s surprised to find someone there.

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YouTube/Emirates

It’s a little boy named Cooper playing with his toy airplane. He tells Aniston he’s about to begin his journey back to his own seat.

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YouTube/Emirates

Aniston asks to be Cooper’s copilot, and the two begin their trip back to the boy’s parents.

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YouTube/Emirates

Cooper leads the way with his airplane in tow and the pair make their way out of first class and through Emirates’ business-class cabin.

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YouTube/Emirates

They make a pit stop at the bar for some carrot juice because, well, they can.

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YouTube/Emirates

Cooper tells Aniston he wants to be a pilot when he grows up — but wants to fly only a plane like the one they are on.

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YouTube/Emirates

After wandering through all of the cabins, the two finally make their way down to economy class.

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YouTube/Emirates

Cooper’s dad looks up from his movie and is pleasantly surprised to see his son with Aniston.

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YouTube/Emirates

The rest of the family is equally as surprised.

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YouTube/Emirates

Aniston makes herself at home among the family and begins to rave about all of the amenities in the economy cabin.

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YouTube/Emirates

Where did the mom go? Well, Aniston traded her first-class seat with Cooper’s mom to hang out with her new friend in economy.

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YouTube/Emirates

Cooper tells Aniston that when he’s a pilot he will fly the plane even faster so that everyone can arrive earlier. But Aniston says that would be a shame because it’s so nice up here.

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YouTube/Emirates

Watch the full commercial below.

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