The good times keep on rolling for Facebook, as the tech giant on Wednesday reported another stellar quarter.
Thirteen years into its existence, the company is as dominant as ever. As this chart from Statista shows, Facebook runs four of the five most used social network and messaging services in the world. And it’s not really that close.
That Facebook rules over these specific types of apps is significant, because social media platforms are particularly powerful for advertisers that want to target people’s interests as precisely as possible. Not surprisingly, putting ads in front of those billions of eyes is how Facebook makes nearly all of its money.
The company has been warning that its revenue is set to slow down later this year, largely because it’s run out of room to put ads in the main Facebook app’s News Feed. The company is now looking to bulk up its advertising power in those other platforms, with Messenger the particular apple of Mark Zuckerberg’s eye.
Since those platforms are so huge, Facebook is already positioned to do well. And for advertisers looking to reach the broadest audience, the alternatives only look underwhelming, for better or worse.
- Mike Nudelman/Business Insider