- Frito-Lay announced Flamin’ Hot Doritos this week.
- They combine classic Doritos with the flavor of Flamin’ Hot Cheetos.
- It’s not their first spicy snack.
Not even two weeks into the new year and things are already getting spicy. Frito-Lay announced Thursday that it was releasing Doritos Flamin’ Hot Nacho.
It’s exactly what it sounds like – Frito-Lay combined the classic Doritos Nacho Cheese with the taste of Flamin’ Hot Cheetos.
“Our new product brings together the classic Flamin’ Hot flavor we know and love with original nacho cheese, resulting in a myriad of new sensations for your tastes buds to enjoy in each bite,” Leslie Vesper, the senior director of marketing, Frito-Lay North America, told INSIDER.
- Hollis Johnson/Business Insider
According to a press release sent to INSIDER, Doritos Flamin’ Hot Nacho is considered to be the first time flamin’ hot flavors have been on a tortilla chip nationwide. But, this isn’t the first time Doritos has made its way into the world of spicy foods.
In the past, Doritos has released several spicy chips including Doritos Flamas, flavored as chile and lime, Doritos Jacked, flavored as ranch dipped hot wings, and Doritos Tapatío, flavored as the beloved hot sauce of the same name, among many others.
Vesper told INSIDER the creation of the Doritos Flamin’ Hot Nacho was a result of consumer demand. “Spicy food is a rapidly growing segment in the food industry, especially among our younger fans. There’s incredible demand for our spicier Doritos flavors, so we wanted to offer another variety in Flamin’ Hot Nacho that we think will be a huge hit.”
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