Laura Ingraham apologizes to Parkland shooting survivor as more advertisers pull commercials from her Fox News show — here’s how other companies are responding

  • David Hogg, a student who survived last month’s shooting in Parkland, Florida, has called for a boycott of companies that advertise on Laura Ingraham’s Fox News show.
  • On Wednesday, Ingraham posted a tweet mocking Hogg. She apologized to him on Thursday.
  • Some companies that were not included on Hogg’s original list have also pulled ads from the show.

David Hogg, a student who survived the shooting last month at a high school in Parkland, Florida, on Wednesday called for a boycott of companies that advertise on Laura Ingraham’s Fox News show in response to a tweet that mocked Hogg by saying he “whines” about college rejections.

“Soooo @IngrahamAngle what are your biggest advertisers … Asking for a friend,” Hogg responded, adding the hashtag #BoycottIngramAdverts.

He later tweeted a list of companies he said were advertisers on Ingraham’s show and urged his followers to contact them.

On Thursday morning, the pet-food company Nutrish confirmed on Twitter that it would pull ads from the show. TripAdvisor, Wayfair, and Nestlé later followed suit; the latter said it had “no plans to buy ads” on the show in the future.

Ingraham apologized to Hogg on Twitter on Thursday.

“I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland,” she wrote.

She continued: “For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how ‘poised’ he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion.”

Other companies that were not included in Hogg’s initial boycott list but advertise on the show have also pulled their ads.

Here’s how the companies have responded so far:


Wayfair

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Wayfair

On Thursday afternoon, the online furniture retailer confirmed to Business Insider that it would pull ads from the TV show.

“As a company, we support open dialogue and debate on issues,” a representative said. “However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values. We do not plan to continue advertising on this particular program.”


TripAdvisor

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Shutterstock

TripAdvisor confirmed to Business Insider on Thursday that it would pull ads from the show.

A spokesman said the company does not “condone the inappropriate comments made by this broadcaster.”

He continued: “These statements focused on a high school student cross the line of decency.”

Here’s the full statement from TripAdvisor:

“We believe strongly in the values of our company, especially the one that says, ‘We are better together.’

“We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy.

“We do not, however, condone the inappropriate comments made by this broadcaster. In our view, these statements focused on a high school student cross the line of decency. As such, we have made a decision to stop advertising on that program.

“It is important to note that TripAdvisor has a global and diverse customer base, and is an active advertiser on a number of networks including news. Our media buys target a variety of time slots and audiences. That said, we will continue to monitor where our advertisements appear in the open market to ensure they fit our guidelines.”


Nutrish

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Twitter/Nutrish

The pet-food company Nutrish was the first to publicly respond to requests on Twitter for it to remove its ads.

“We are in the process of removing our ads from Laura Ingraham’s program,” the company tweeted on Thursday morning.


Nestlé

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Thomson Reuters

The food and drink company confirmed on Thursday afternoon that it would stop running ads on the show.

“We have no plans to buy ads on the show in the future,” a spokesperson for the company said to Business Insider.


Hulu

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Twitter/Hulu

The on-demand video service confirmed on Twitter that it would pull ads from Fox News.


Liberty Mutual Insurance

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Facebook/Liberty Mutual Insurance

On Friday, the CEO of Liberty Mutual Insurance, David Long, sent a note to employees confirming that the company would not run any future ads on the show.

Read his full statement below:

“As many of you know, there have been several media reports regarding TV host Laura Ingraham’s comments regarding one of the students from Parkland, FL, and Liberty Mutual Insurance’s advertising during her program. These comments are inconsistent with our values as a company, especially when it comes to treating others with dignity and respect. We are not scheduled to run any future ads on her show and will continue to analyze our advertising placements to make sure they align with our beliefs as a company.”


Johnson & Johnson

Though Hogg didn’t name this company in his initial callout, the multinational pharmaceutical and consumer goods company told HuffPost that it would “pull advertising from Ms. Ingraham’s show.”


Stitch Fix

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Business Insider

Stitch Fix, an online shopping portal, was also not included in Hogg’s initial callout. However, the company confirmed on Twitter that it would stop advertising on Ingraham’s show.


Expedia

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Expedia

Travel-booking platform Expedia is the parent company of TripAdvisor, which was called out on Hogg’s boycott list. Both HuffPost and TripAdvisor confirmed that they would no longer advertise on the show.


Honda

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Thomson Reuters

Though not included in Hogg’s initial callout, the automobile manufacturer told The Daily Beast’s Max Tani that it has no plans to advertise on the show in the future.


Office Depot

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Shutterstock/Ken Wolter

Office Depot also confirmed to the Business Insider that is pulling ads from the show in the future.

This company was not included on Hogg’s original list.


Atlantis Resorts

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Flickr / Derek Key

Atlantis Resorts told The Hill on Friday that it would be pulling its ads from the show.

This company was not included on Hogg’s original list.


Ruby Tuesday

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Flickr/Mr. Blue MauMau

On Friday, the restaurant chain said it had “no further airings of our ad scheduled on Laura Ingraham’s program.”


Sleep Number

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Facebook/Sleep Number

The mattress chain Sleep Number has not confirmed to Business Insider whether it would pull ads. An advertisement for the company ran on Ingraham’s program Thursday night, the AdWeek blog, TVNewser, reported.


AT&T

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One of AT&T’s ads for DirecTV featuring Taylor Swift.
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Facebook/AT&T

AT&T has not confirmed to Business Insider whether or not it will pull ads.


Allstate Insurance

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Tim Boyle/Getty Images

The insurance company has not confirmed to Business Insider whether or not it will pull ads.


Esurance

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Facebook/Esurance

Esurance has not confirmed to Business Insider whether or not it will pull ads.


Bayer

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Thomson Reuters

The pharmaceutical company has not confirmed to Business Insider whether or not it will pull ads.


Rocket Mortgage by Quicken Loans

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Quicken Loans

The mortgage loan company has not confirmed to Business Insider whether or not it will pull ads.


Arby’s

The fast-food chain has not confirmed to Business Insider whether or not it will pull ads.