The CEO of Glassdoor, one of the world’s fastest growing job listings websites, has one big tip for applicants: do your homework.
“At a macro level, really the most important thing you can do when getting a job is to be informed,” Robert Hohman told Business Insider.
“Be informed, understand the company that you’re interviewing with. Make sure it’s the company that you think it is and it’s really a fit for you – culturally, their mission, vision, and values standpoint.
“Then, make it your business to understand that company: its issues, its problems, its challenges. And talk about them in the interview. When someone shows up and has done their homework, it’s so stark and it stands out.”
Unsurprisingly, Hohman thinks Glassdoor is the best place to do your research. The website, which Hohman founded in California in 2007, lets employees leave anonymous reviews of their employers as well as data on salaries and other details of work life. Employers can also pay to maintain their own profile on the site, uploading their own data and details.
“We’re typically able to approach a company and say, ‘look, 100,000 people a month are visiting your profile on Glassdoor and researching the company, you really should be a part of that conversation’,” Hohman says.
“‘You would benefit from explaining your mission, vision, and values, what’s important to you from a leadership standpoint.”
There are 700,000 companies on Glassdoor. 120,000 businesses have “claimed” their Glassdoor profile, giving them the ability to upload some information and access limited data for free. A further 6,200 businesses pay Glassdoor for more in-depth information and profile customization, Hohman says.
“Job seekers, they really enjoy hearing what an employee has to say about a company, but the vast majority, over 90%, really also want to understand what a company has to say.”
Companies “increasingly” pay for recruitment services from Glassdoor as well, Hohman says. “Millions of job candidates flow through Glassdoor and we send them to employers.”
As for those job seekers, Hohman says Glassdoor can offer them a raft of artificial intelligence-enabled tools to help them in the job market.
He says: “We use machine learning and AI to do all kinds of interesting things like salary estimates – we’re able to drop a salary estimate on most jobs now – like know your worth: in North America, we’re able to take everything we know about you, everything we know about jobs and companies, and be able to predict what we think your earning power is right now. It’s sort of like Zoopla for jobs. “