A Google programmer drew a cartoon that perfectly encapsulates its confusing product names

Google is a very smart company that is good at lots of things. Branding, however, is not necessarily one of them.

There’s Google Home, a new home appliance that runs a separate product called Google Assistant. Then there’s the new Google Allo and Google Duo chat apps, which will exist alongside Google Hangouts when they launch later this summer.

There’s Android Pay, the new name for Google Wallet. And Google Fi, which offers phone service, but is different from Google Fiber, which also offers phone service.

And so on.

It’s something that Google engineers can apparently laugh at. Google Chrome OS engineer Manu Cornet – @lmanul on Twitter – drew this very funny cartoon, “Confusement,” on Google’s naming struggles.

Here it is, with his permission:

Manu Cornet (@lmanul)

Cornet is also known for this classic cartoon from 2011 on the organizational charts of famous companies, including Google:

Manu Cornet/Wikimedia Commons