- Google revealed two new Pixel smartphones on Tuesday: the Pixel 3a and the Pixel 3a XL, which start at $400 and $480.
- The phones employ Google’s best-in-class cameras from the far more expensive Pixel 3 flagship smartphone.
- In revealing the new phones, Google took a direct shot at Apple’s iPhone X camera in a direct comparison.
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Google’s Pixel smartphones are nowhere near as popular as Apple’s iPhones, but they boast one major advantage: photography.
Though the iPhone camera is excellent, the Pixel line has best-in-class camera tech – especially when it comes to photos taken in low lighting.
We confirmed as much with the Pixel 3a in a recent review:
- Lisa Eadicicco/Business Insider
Google is clearly aware of this discrepancy, and it took Tuesday’s announcement of the Pixel 3a and the Pixel 3a XL, which start at $400 and $480, as a chance to take a jab at Apple’s far more expensive smartphone.
“What other smartphone cameras try to do with expensive hardware, we can deliver with software and AI – including high-end computational photography,” Google’s vice president of product management, Sabrina Ellis, said onstage. “So here’s what that means: Pixel 3a can take amazing photos in low light with Night Sight. It’s one of Pixel’s most popular features.”
As the words came out, an image showed a side-by-side comparison portrayed as demonstrating the superiority of Google’s Pixel line at capturing low-light photos.
Notably, Google’s image didn’t explicitly spell out the competitor – saying only that the comparison is to “Phone X.” We’re taking a wild guess that Google isn’t talking about the Moto X.
Check out the full presentation right here: