On the most recent episode of HBO’s “Silicon Valley,” our heroes at the fictional startup Pied Piper get their own TV commercial, boldly and nonsensically declaring that “Sharing is Tables.”
It’s a pitch-perfect parody of a silly Facebook commercial from 2012, the social network’s first, which declared that “chairs are like Facebook.” Check it out:
Facebook couldn’t resist jabbing back at “Silicon Valley.”
When the official “Silicon Valley” Facebook page posted the “Sharing is Tables” ad, a verified account belonging to Facebook decided to chime in with a comment, saying that Pied Piper is actually more like a chandelier.
“It can shine bright one moment and dimly the next. It’s both stunning and fragile. Two people close to it may disagree on the design. And when you flip the switch you’re pretty sure it’ll work. But for a moment you’re not sure. Sort of like that,” wrote the Facebook account.
That’s a reference to a storyline this season where Pied Piper found itself caught between building a product for consumers or business customers.
The production crew of HBO’s “Silicon Valley” is tight with the real Silicon Valley – everyone from Zynga founder Mark Pincus to investor and Facebook board member Marc Andreessen have consulted on the show. Google even let “Silicon Valley” post fake news to search results.
So, if nothing else, the show has proved that at least some people in the real Silicon Valley can laugh at themselves – but also that maybe they can dish it out as well as they can take it.