Heineken released a new ad targeting social awareness issues that put Pepsi’s recent so-called protest ad with Kendall Jenner to shame.
The ad, titled “Worlds Apart,” pairs people who hold opposing views on hot-button social issues like feminism, climate change, and transgender rights.
The pairs, who initially aren’t privy to each other’s views, go through a bonding activity before the big reveal. They’re then given a choice to chat about their viewpoints over Heineken beers or walk away. All of them choose to stay and engage with each other.
The ad was posted on YouTube on April 20 and had more than 3 million views as of Thursday night.
Watch the full Heineken ad: