On Tuesday, Twitter announced that it would allow anyone to apply to be verified on the social network, giving people a concrete way to submit their information for review in the hopes of receiving the tiny “Verified” checkmark on their profiles.
This doesn’t mean that Twitter has changed its criteria for verifying profiles, but it’s creating a more formal process for consideration and review.
How Twitter chooses which accounts get verified has long been a source of great mystery, with the social network tending to verify celebrities and other figures in the public eye at a seemingly random pace.
Twitter says that there are now almost 187,000 verified accounts, compared to 310 million monthly active users as of March 31.
Because verification is so rare, getting that checkmark added to your profile has become a status symbol of sorts. The original intent of a verified profile, however, was to show that a profile has been verified by Twitter’s staff to be legitimate so it’s not confused with fan or parody accounts.
Here’s what a verified account looks like:
Twitter still stipulates that it approves “account types maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas,” encouraging people to apply “if you believe your account is of public interest.”
To submit a Twitter profile for potential verification, you’ll need:
- A verified phone numberA confirmed email addressA bioA profile photoA birthday (for accounts that are not company, brand, or organization accounts)A websiteTweets set as public in the tweet privacy settings