- IHOP is launching a burger with a pancake in the middle.
- The Big IHOP Pancake sandwiches a cheddar-cheese pancake between two beef patties as a Big Mac-style third bun.
- The over-the-top burger has sparked passionate responses.
- Visit BusinessInsider.com for more stories.
One of IHOP’s newest menu items is creating a stir online.
On Monday, the International House of Pancakes debuted three new burgers – sold under the label of “pancakes” as a tongue-in-cheek callback to the chain’s IHOb (International House of Burgers) campaign in 2018.
The most creative of the “pancakes” is the Big IHOP Pancake, which sandwiches a cheddar-cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce.
News of the pancake-burger hybrid quickly lit up social media.
Some people were intrigued by the over-the-top burger.
American eaters have a double win
— Bosco (@wboscoho) June 3, 2019
This sound good https://t.co/pjZKM0wpUO
— playmaker (@1charvo) June 3, 2019
Best. News. Ever https://t.co/euTczfzyYj
— yancys???? (@bitcoinyancys) June 3, 2019
— Justin (@DamnitJustin) June 3, 2019
Others were less impressed.
I don't want to live on this planet anymore https://t.co/iy4C641pjq
— Jack Pandol (@jackpandol) June 3, 2019
absolutely disgusting. Would rather gnaw on a t-shirt. https://t.co/VGyZAAjSqY
— ???????????????? (@qorka) June 3, 2019
— Michael Steel (@michael_steel) June 3, 2019
Capitalism has gone too far. https://t.co/gBNRH0PTX1
— Roman Cabanac (@RomanCabanac) June 3, 2019
IHOP’s president, Darren Rebelez, told Business Insider that the pancake-burger hybrid was something the chain had been working on since before it relaunched its burger line a year ago.
“People kept asking us, ‘When are you going to have a burger with pancakes?'” Rebelez said.