- Rob Price/BI
- All over the world, people are queueing up hours or days early to get their hands on the new iPhone X. The first man in a queue in London has been there since Tuesday. There are similar queues everywhere, from San Francisco to Singapore.
The iPhone X finally goes on sale on Friday morning – but people have already been queuing up outside Apple Stores for days to be the first to get their hands on it.
In London and elsewhere in the world, queues of diehard Apple fans are forming, prepared to camp out for one or more nights to buy the eagerly anticipated 10th-anniversary Apple smartphone.
Announced in September, the iPhone X is the first major redesign of the iPhone in years, with an almost edge-to-edge screen, facial-recognition technology, and an increased emphasis on augmented reality. It became available to preorder last Friday but sold out within minutes.
There’s an estimated delivery wait of four to five weeks, leaving people determined to get one on Day One with little choice but to wait in line for a day or more.
- Rob Price/BI
As of early Thursday afternoon at the flagship Apple Store in London, on Regent Street, a little over a half a dozen men were in the queue.
The first person in line had been there since Tuesday. He told Business Insider he had originally turned up on Sunday night but saw there was no queue yet. He then went home, did the same on Monday, and finally decided on Tuesday to wait there. Like others in the queue, he was equipped for the long haul, with a camping chair, sleeping bag, clothes, and more.
Another person said he had already managed to preorder four phones – one for him, one for his partner, and two to sell to make some cash – and now intended to buy another two. They’re for his family abroad, he said, and buying them this way would help avoid additional taxes.
A third man said he had no interest in buying an iPhone X but had been asked to queue so his boss could get one. He said he was going home at 6 p.m., when another colleague would take his spot for the overnight shift.
There are similar queues at Apple Stores all over the world, including in Singapore and San Francisco, California.
— Fabrizio Bellina (@fabriziobellina) November 2, 2017
Man, the queue in front of Apple Store is insane. Does Apple even have this many iPhone X to go around? pic.twitter.com/AaAIRZnxMx
— ( ﾟдﾟ) (@takashiyoshida) November 2, 2017
Apple has encouraged customers to “arrive early” if they want a chance to nab an iPhone X on launch day. It goes on sale at 8 a.m. local time at stores around the world.