- Ivanka Trump’s brand is opening a store on Thursday in Trump Tower in New York City.
- The fashion brand is opening its first brick-and-mortar store after Nordstrom and several other top retailers suddenly stopped carrying its products earlier this year.
The fashion line, which sells women’s clothing, shoes, and handbags, is opening its first brick-and-mortar store on Thursday in Trump Tower in New York City, Bloomberg reports. Until now, the brand sold all its products through wholesale distribution to department stores and websites.
The new store comes after Nordstrom and several other top retailers suddenly stopped carrying Ivanka Trump products earlier this year.
Nordstrom said in February that it dropped the brand because it wasn’t performing well.
Many customers saw the move instead as a political statement against President Trump and his administration.
President Trump stoked that sentiment at the time by personally responding to Nordstrom’s decision by tweeting, “My daughter Ivanka has been treated so unfairly by Nordstrom. She is a great person – always pushing me to do the right thing! Terrible!”
Coming soon to Trump Tower — a stand alone Ivanka Trump store. pic.twitter.com/XpdZHk9O3N
— Annie Karni (@anniekarni) August 9, 2017
Ivanka Trump stepped down from her clothing label in January and rolled her proceeds from the business into a trust overseen by Joshua Kushner and Nicole Meyer, her brother-in-law and sister-in-law.
She has earned at least $6 million from the business between the beginning of last year through May of this year, the New York Times reports.
The brand hasn’t said whether it will open more stores in addition to the location in Trump Tower.