- Insomnia Cookies
- Krispy Kreme is acquiring a majority stake in cookie-delivery chain Insomnia Cookies.
- JAB Holding acquired Krispy Kreme for $1.35 billion in 2016.
- JAB already owns Panera, Au Bon Pain, Caribou Coffee, and Keurig.
The company that owns Krispy Kreme, Caribou Coffee, and Panera Bread is getting into the cookie-delivery business.
On Friday, Krispy Kreme announced plans to acquire a majority stake in Insomnia Cookies.
The addition means yet another chain is joining JAB Holding’s already extensive portfolio.
JAB, the investment arm of the secretive Reimann family, acquired Krispy Kreme for roughly $1.35 billion in 2016. Since then, JAB has acquired brands including Panera, Au Bon Pain, and Pret A Manger.
Here’s the story of the firm.
JAB acquired Peet’s Coffee and Tea in 2012.
- REUTERS/Kimberly White
JAB Holdings acquired Peet’s back in 2012 for about $1 billion.
It then did a deal for Caribou Coffee.
- By mastermaq on Flickr
JAB also runs Caribou Coffee Co., which it acquired in 2013 for $340 million. Caribou Coffee is based in Minnesota.
Next up was D.E Master Blenders 1753.
- D.E Master Blenders
JAB struck a deal in 2013 to buy D.E. Master Blenders 1753, which had been spun out of Sara Lee Corp. a year earlier, for $9.8 billion.
Then it struck a big deal in 2014 to create Jacobs Douwe Egberts, which owns brands including Kenco, Tassimo, Senseo, and Moccona.
- Jacobs Douwe Egberts
The biggest brand under JAB’s umbrella is Jacobs Douwe Egberts, the world’s biggest coffee company, which has revenue totaling more than 5 billion euros. That entity was formed as a result of a merger between another JAB brand and Mondelez International coffee products, which closed earlier this year. Mondelez maintains a 44% stake in the combined company.
JAB Holdings bought Einstein Bros.’ parent company in 2014.
- Yelp/Steve F.
JAB also bought Einstein Noah, a Colorado-based bagel company, in a $370 million deal. Einstein Noah was founded in 1995 and was operating more than 850 US stores at the time of the sale.
It also acquired the leading Nordic coffee retailer.
- Espresso House
JAB Holdings reached a deal worth more than $300 million to buy Espresso House, the leading coffee chain in Sweden and Norway, in 2015.
JAB-owned Peet’s Coffee and Tea has gone on a buying spree.
- Wikimedia Commons
JAB’s holdings don’t stop there, either.
JAB Holdings also has investments in top European brands, including Marcilla Professional, Pickwick, and Friele, to name a few. The company also owns the leading makers of high-end brewing products.
It added Krispy Kreme to the mix.
- Krispy Kreme
JAB Holdings and its partners spent about$1.35 billionto buy Krispy Kreme Doughnuts.
Panera was a big-name purchase.
- Facebook/Panera Bread
Panera’s then-CEO, Ron Shaich, said the acquisition allowed Panera to focus more on long-term success as opposed to short-term sales.
Panera then acquired its sandwich rival Au Bon Pain.
- Hollis Johnson
The two brands have strikingly similar menus, selling sandwiches, salads, soups, and coffee with an emphasis on nutrition that many fast-food competitors do not have.
Shaich told Business Insider it was “too early” to say how the acquisition would affect Au Bon Pain locations. It is unclear whether the brands will remain separate or whether Au Bon Pain locations will adopt aspects of Panera’s brand – or even be revamped as Panera locations.
In May, JAB agreed to a deal to buy Pret A Manger.
- Pret A Manger on Facebook
Pret has been rapidly building out its international presence, opening locations in the US, Hong Kong and China, and France, adding to its already strong presence in the UK.
“Management’s proven track record and commitment to customer service, investment in innovation and approach to freshly prepared food position Pret well as it capitalizes on evolving customer taste and lifestyle preferences,” Olivier Goudet, JAB’s CEO, said in a statement.
Now, Insomnia Cookies is joining the empire thanks to a deal with Krispy Kreme.
- Insomnia Cookies
The terms of the deal were not announced, though a source told CNBC that the then-unannounced deal would value Insomnia Cookies at less than $500 million.
“At Krispy Kreme, we have an 81-year heritage of creating the most awesome doughnut experience imaginable, and today we are delighted to add Insomnia Cookies, a rapidly growing business with an innovative delivery experience and exceptional product that is beloved by consumers,” Mike Tattersfield, Krispy Kreme’s CEO, said in a statement.
Jonathan Marino and Rachel Butt contributed to earlier versions of this post.