- Jack in the Box
Jack in the Box’s tacos may be “vile” and said to taste like cat food, but they’re also crucial to the fast-food chain’s business.
The fast-food chain sells 554 million tacos every year, according to The Wall Street Journal, making the taco the most popular menu item. However, The Journal also noted that many people who gorge themselves on Jack in the Box tacos are also disgusted by their cravings.
“I was like, ‘I must have more. This is vile and amazing,'” Heather Johnson told The Journal of her first taco experience at Jack in the Box.
“Jack in the Box tacos aren’t tacos,” Mike Primavera wrote on Twitter. “They’re more like a wet envelope of cat food.”
“You can’t look at it too long before you eat it,” Primavera told The Journal. “You just kind of have to get it outside of the sleeve and into your mouth.”
Scrolling through social media shows that Johnson and Primavera are far from alone in their mix of love and contempt for Jack in the Box’s tacos.
There are lovers (including some celebrity fans):
Let me tell you one thing that has positively impacted my life since moving to STL: Jack in The Box (especially tacos). ????
— kmuhr (@kalhumphrey) December 23, 2016
And there are haters:
#PostAnUnpopularFoodOpinion jack in the box tacos need to be banned
— boo you whore (@meanasshitt) December 24, 2016
Jack in the Box tacos are disgusting and fake af for calling them tacos. If I dont eat them sober, I wont eat them high or drunk. DONT @ ME
— Lyss (@_alyssapadilla_) December 23, 2016
And there’s perhaps the most honest group – those who are disgusted by their love:
Jack in the box tacos. All about a slice of cheese in a deep fried shell. Fucking gross and I love them.
— Away Days Chris (@CasuallyUltra) December 24, 2016
Jack in the Box’s taco is a unique menu item. While most fast-food places that sell burgers, like McDonald’s and Burger King, have fairly similar menus, Jack in the Box goes far beyond the usual burger-and-fries fare with options such as egg rolls, stuffed jalapenos, and tacos.
Plus, Jack in the Box’s tacos are nothing like what you’d find on the menu at other Mexican fast-food chains like Taco Bell. Instead, the menu item distinguishes itself with American cheese and a preparation technique that involves being dunked in the fryer, producing a handheld meal that’s particularly soggy and greasy if a customer waits too long to eat it.
The greasy mess is paying off for Jack in the Box. Last quarter, the company reported a same-stores sales increase of 2%, which Jack in the Box said beat all “major competitors in the burger category.” As the most popular menu item, the taco proved crucial in Jack in the Box’s mission to beat the burger business.